Meet Our Team

Matt Green is a husband, father, terrible golfer, and the co-founder of – and Chief Strategy Officer at – Juris Digital. Matt fell in love with SEO as a marketing channel immediately for two reasons:

• It’s inherently competitive. Who doesn’t want to be ranked #1?
• It’s non-interruptive. SEO is the marketing channel for people who think TV ads and billboards make the world worse.

In 2011 Matt was hired by Casey to be a blog writer at Ethical SEO Consulting. Within a year, Matt was running the operations of the company, doing everything from hiring and managing employees to refining the company’s services offerings, to closing new sales.

Around 2015 Matt and Casey decided that they could achieve their goals for the company while doing the most good by serving exclusively law firms. That’s when Juris Digital was born (Matt came up with the name, for better or worse).

Over the last dozen years (time files!) Matt has established a reputation for being one the most effective legal marketers in the world. As the CSO at Juris Digital Matt sets the company’s strategic direction, which includes – in no small part – the tactics it deploys in service of its client’s goals.

Matt doesn’t believe in silver bullets or short-term thinking. He believes that doing good work is its own reward – and that it happens to be the best path to long-term business success. He does his best to lead with empathy and compassion while helping to elevate the performance of those around him.

Matt is most passionate about the convergence of SEO with more traditional marketing concepts like branding, positioning, and content design. Matt is a content creator who deploys his skills in writing, curation, design, and UX – all wrapped up in his deep understanding of SEO – to keep pushing Juris Digital and its clients toward their goals.

Notable Works & Accomplishments:

• Author of hundreds of blogs, articles, and pages on JurisDigital.com
• Author of “How Proximity Impacts Law Firm Rankings in Google’s Local Pack”
  • “This was one of the most insightful studies that came out in 2018 and totally changed how we analyzed our client’s rankings moving forward.” – Colan Nielsen, VP of Local Search at SterlingSky
• Contributor to Blumenthals Local Seach Blog, Moz Blog, Search Engine Journal, Above the Law, Senior Attorney Match, and Local Marketing Institute
• Matt has directly executed SEO campaigns for over 100 law firms, driving traffic, leads, and new business time after time.

Leann Pickard serves as Chief Operations Officer at Juris Digital. After joining Juris in 2016, Leann held several positions within the organization before becoming COO — this experience led her to become a dynamic, versatile, and charismatic leader, championing next-level digital marketing practices. Leann combines her technical knowledge, entrepreneurial thinking, and passion for leadership to scale up operational success.

Leveraging a truly collaborative spirit, she is charged with ensuring that law firms receive exceptional service, flexibility, humility, and a steadfast collaborative community working toward continual success in the online space. Her roots are seeded in growth. From a “wanna-be surfer” off the coast to starting and building foundational tactics for multiple businesses, Leann has evolved in the very best ways. Using support & guidance as a backdrop, she creates an environment amenable to a diverse team, driving success for each team member as they move through various seasons in their lives. Without a doubt, Leann enables them to bring their true, best selves to work.

Working in human resources, Bobbi Kerlin has been in the marketing world for the last decade. With a resume that ranges from public relations to project management, she understands the value of contributing to the success of a team.

She is dedicated to helping others, while not skimping on any of the details. She received her degree from Cedarville University where she graduated Summa Cum Laude. Bobbi loves staying active, spending time with family, and traveling. Oh, and a good cup of coffee too

Peter Kerlin has worked in the Digital Marketing world for over a decade with a vast resume from Sales, Client Success and Management to Project Management and beyond. At the core of Peter is his passion for relationships and his attention towards ensuring each client relationship has success.

Peter is married to his wife Bobbi and they have been blessed with two amazing boys and reside in the sunny state of North Carolina, where it rarely if ever snows, and he is great with that. Peter also considers himself a moderate “sneakerhead” with a growing collection that his wife doesn’t understand.

Francesca E. Montenegro Esq. serves as In-House Counsel at Juris Digital. Prior to joining Juris, Francesca worked in private practice specializing in corporate taxation; commercial litigation including complex tort, premises liability and insurance defense; contract disputes; and insurance coverage. With her wealth of experience and a passion for navigating the complexities of the legal landscape, Francesca provides strategic legal guidance that empowers Juris to thrive in a dynamic business environment.

Francesca provides legal support and guidance in areas including contract management, risk mitigation, compliance, litigation management, and corporate governance.

Francesca is licensed in Arizona, California and Colorado as well as U.S. Tax Court.

Steve King is the Director of Existing Growth at Juris Digital. He started his career in internet marketing as a copywriter, but found himself diving deeper into marketing in short order. After discovering SEO and content marketing, he was hooked. Steve is a firm believer in delivering outstanding content and website optimization in order to drive visibility.

Steve is a seasoned marketer and has direct experience in the legal field as well. He understands that the most important result that digital marketing provides attorneys with are new signed cases and new clients based on their goals. His primary focuses at Juris Digital currently include developing strategies for new firms we’re working worth and developing sustainable internal strategies and processes.

Maxine Harrison is the Director of Content for Juris Digital. “Max” is a purveyor of all things content, including writing, deployment, and ongoing optimization. She’s worked directly with attorneys to establish their brand voices online, implement SEO best practices, and contour channel-specific content for maximum conversion and success. As a seasoned copywriter and marketing strategist, Max understands the pivotal impact that SEO and effective messaging have on the success of a brand.

Max brings over 15 years of content marketing experience to Juris Digital, promoting more efficient content throughput, quality, and diversification. Max has written dozens of articles covering tax and legal matters in the captive insurance industry and beyond.

With two decades of extensive experience of Account Management and customer service, Norlin has carved a niche in within the legal industry. Her expertise and innovative approach have earned her significant accolades:

2017 Women Economic Forum’s Woman of the Decade for Innovation & Enterprise
2016 MWC Barcelona 4YFN IBM Glovators’ Finalist
2015 World Islamic Economic Forum’s Ideapad Finalist
2015 World Islamic Economic Forum’s IdeaLab Finalist

Norlin is not just a professional powerhouse but also a devoted mother to four amazing boys and an animal lover with two rabbits and two dogs. She proudly identifies as an EXO-L, being part of the vibrant K-pop fandom.

In addition to her professional and personal commitments, Norlin is a published author, having shared her poetic voice with the world through her book available on Amazon. She is also pursuing a degree in Political Science, further enriching her broad spectrum of knowledge and interests.

With over 10 years of experience in marketing, I am a strategic and creative professional who helps businesses achieve their growth objectives through impactful marketing solutions.

I leverage my extensive experience and certification in Google Analytics to optimize SEO and digital marketing strategies, drive revenue growth, and enhance brand visibility for clients. I am passionate about staying at the forefront of industry trends and utilizing innovative techniques to create immersive and memorable experiences. I am a proactive leader who enjoys problem-solving and contributing to a diverse team of individuals working toward a common goal.

Kathrine Sagun, or K for short, is an Account Manager at Juris Digital. With a strong background in the Business Process Outsourcing industry and recent experience as an Executive Assistant to a startup founder, K brings a wealth of transferable skills to her current role. At Juris Digital, she channels her passion for learning and growing in the dynamic world of SEO.

Born and raised in the Philippines, K is also a proud waterbirth mom to a baby girl. She cherishes slow days spent cuddling and caring for her growing daughter. When she’s not managing accounts or delving into SEO, you might find her jamming out to Taylor Swift—she’s a huge Swiftie!

Steve Joseph has worked in or with law firms for over 15 years serving as a legal assistant, digital marketing director, and digital marketing vendor.  Steve has gained valuable digital marketing insight, knowledge, and experience working both with law firms  and law firm clients.  Steve brings a passion for results, collaboration, and excellent customer service to help the Juris Digital Team meet and exceed client goals.

Steve is married to his much better half Veronika and they currently live in beautiful San Diego, California where they enjoy long walks on the beach, hiking, running, and biking.  Steve also loves sports (especially basketball and football), music (in several languages), Netflix (Money Heist),  and is abnormally obsessed with jewelry.

Rob Claybon began his career in banking, where he developed a foundation in data management. Rob left the banking world to pursue various business ventures related to freelance marketing for small businesses. During this time, he focused on performing all the technical digital and non-digital marketing functions such as SEO, Local SEO, SEM, Email Marketing, PPC Ads, Social Media, and Website Development. Interpreting your business objectives and data to make marketing decisions is what he excels at.

Rob currently resides in Colorado, where you can find him volunteering as a high-altitude mountaineering instructor, camping, fly fishing, off-roading, ice climbing, snowboarding, or hanging out in the city.

Wade Carlson is a seasoned SEO and leader who has helped clients achieve significant ROI on hundreds of SEO and marketing campaigns. Driven by numbers and results, Wade prides himself on developing tailored strategies that deliver measurable results. He is also a proud veteran of the US Coast Guard, having served in Alaska, the Great Lakes, the Florida Keys, and California. When he’s not optimizing websites, Wade loves being a father to his two boys and enjoys writing and recording music in his free time.

Amanda Baca is an Account Manager with experience in the legal industry. While she’s worn many hats throughout her work experience, account management has been her favorite. She is a born and raised Texan and still lives in Houston.

You can likely find her traveling to new places and trying new things when not working. Sitting still is not her specialty. She genuinely enjoys making new connections and is thrilled to be a part of such a great team here at Juris Digital, where she combines her professional skills and her true passion for providing excellent care for her clients.

Lauren Gallardo is an Account Manager at Juris Digital. After diving into the SEO world, she learned how utilizing the best project management practices has the power to supercharge an SEO campaign. She prioritizes meaningful communication in her approach to account management. Prior to her start in the digital marketing field, she worked in the legal industry.

Lauren happily resides in Honolulu, Hawaii. She enjoys watching sunset at the beach and spending time in her hammock.

Kyle Biner is a Senior SEO Specialist that recently graduated from the University of Boulder. He is thrilled at the opportunity to dive deep into SEO fundamentals and apply them through his work. He began a website passion project in early 2018 which ultimately drove him to change course and pursue a career in digital marketing.

Rhiannon Stratton is a Senior SEO Specialist at Juris Digital. She started her career in digital marketing as an intern for Juris after making a career switch in 2019 and has loved diving into the world of SEO and looks forward to honing her skills.

Rhiannon is originally from the Salem, Massachusetts area and enjoys a good spooky movie and all things fall season-related. Outside of work, you can usually find Rhiannon in an antique store, museum, or enjoying Colorado outdoors by hiking or spelunking.

Clint Kelly started his career in digital marketing in 2019 and leaned heavily into SEO, writing content and optimizing pages. Clint graduated from Liberty University in 2017 with a Bachelors in marketing.

Clint currently lives in North Carolina where you can find him working out, hiking, or fishing in his free time.

Sophia Brown is an SEO Specialist at Juris Digital. She started as an intern for Juris in 2021. She is always seeking new opportunities for growth and innovation in this ever-evolving field and is excited to see where her digital marketing career takes her. 

Sophia currently resides in Colorado. Outside of work she enjoys hiking, snowboarding, backpacking, and other outdoor activities.

Taylor Russo is a Senior Content Marketing Specialist at Juris Digital. With a keen focus on content strategy, information architecture, and user experience, Taylor brings a unique blend of expertise to the table, complemented by his knowledge in SEO. His nearly decade-long career in marketing has seen him collaborate with law firms, doctors, and fashion brands, guiding them to develop content strategies that not only bolster their brand identity, but also ensure their communications are precise and effective. Taylor’s approach is twofold: to create content that is both informative and genuinely helpful, and to embed every strategy with a deep sense of empathy and ethical consideration.