We understand that marketing and SEO strategy can be an intimidating part of your law firm’s development plan. Adding the world wide web into the mix can make it seem even more impossibly complex.
The internet turned 30 back in 2019, and it’s hard to imagine that anyone could have fully predicted what was to come in its earlier days. While the Information Age has changed the ways our economies, societies, and even psychologies operate, it’s also meant innumerable changes in how businesses focus their marketing efforts.
As an attorney, you may be wondering just how digital marketing affects you.
Designed to Interact
Because the internet’s core function is to connect, interaction between different sites is inevitable.
Modeling this design, it’s necessary for today’s digital marketing plans to include many different branding platforms – such as website(s), social media profiles, paid advertising, and more. These will interact together to strengthen your law firm’s overall web presence.
Designed to Connect
If there’s anything the internet knows how to do, it’s connect. Connecting people to places, things, information, information about information, other people – you get the point. What makes the internet so truly powerful is its ability to connect users to web results at near-instant speeds. Never in human history has it been so easy to, well … connect.
But, with this hyper-emphasis on building connections, businesses using the internet to market their services are expected to engage with consumers at deeper levels. Businesses must now use their web content to explain everything, including services, business philosophy, industry experience, and why they’re the choice provider.
Essentially, the internet helps clients stay connected with companies throughout every stage of business and beyond.
Designed to Promote
If you think about it, the internet is so vast that it almost seems impossible to categorize it all, right?
Well, it probably would be if not for the algorithms employed to search and rank everything available online. Luckily for internet users, these optics provide internet “quality control,” offering a better, faster experience while searching through a haystack of information.
But, the law firms wishing to reach prospective clients must first know the rules of these algorithms, then play by them. Committing an error here could mean your website may be forever condemned to the internet abyss.
for a Law Firm Digital Marketing Consultancy,
We've ranked first page of Google in 42 out of 49 cities for an Arizona injury law firm.
We increased organic traffic by over 90% for a Louisiana attorney within three months.
We've tripled online sales for a Florida law firm over two years.
or just have some questions? Let's talk!
Take a closer look to learn how we grow law firms online
We spend time getting to know you, your law firm and your clients. Through a facilitated discovery phase, we define goals, flesh out user profiles, find your brand identity and clarify how to measure success.
At Black Fin, we are not just obsessed with getting your law firm website the top search engine result for your favorite vanity keyword, we are committed to helping connect you with your ideal client - the person out there on their desktop, tablet, or phone, trying to find the best law firm to handle their case. Our efficient and individualized system for attorney internet marketing involves art and science. And it works.
Now that we have defined your brand identity and your clients, we get to work creating long term, sustainable approaches to reaching those clients where they are. We use all of the research and data we collected in the discovery phase to facilitate a deep dive into the market segments you are targeting and craft high performing digital marketing plans that will speak to your clients on their terms, while retaining your brand voice and personality.
Incorporating your input, preferences, and long-term goals, our team excels at creating modern and optimized marketing strategies that help push your law firm forward.
With the strategies set, we can now deploy various marketing tactics across all customer touchpoints. If we have done our job correctly, the work we do here should not even be noticeable to your clients. They will enjoy a delightful, consistent experience whenever they engage with your firm. When all aspects of your digital marketing efforts are aligned, your brand will be elevated far beyond your competition and you will be viewed as the stand out leader in your market.
From inception to execution, we have the knowledge and experience to make sure your law firm marketing strategy works for you.
With Aggressive Internet Marketing Strategies for Lawyers & Law Firms
Strategy, SEO, Web Design, Copywriting, Social Media Management. We do it all
A collective 96 years of game changing law firm marketing experience, enhancing your firm's exposure
Get a team of 20+ passionate digital marketers on your side
from a collective 96 years of law firm digital marketing experience
12 years in Digital Marketing
12 years as an Optimizer
16 years as an Optimizer
17 years in Digital Marketing
12 years in Digital Marketing
10 years as an Optimizer
what we do
if you've made it here...
Keep your law firm up to date with our