Advanced SEO
for law firms.

SEO for lawyers is the process of optimizing your site to improve rankings, increase organic traffic, and generate more signed cases from search engines.

You want to get more legal cases through search engines, but standing out online isn’t easy. It can be frustrating when you know you can help people, but your law firm doesn’t appear where they’re searching.

When someone needs legal help, they often use search engines to find legal advice or to hire an attorney they can trust. This is why marketing for law firms, especially strategies like Search Engine Optimization (SEO), matters.

SEO puts your firm in front of potential clients at the exact moment they are searching for the legal services your provide and gives you a real chance to sign more cases.

A law firm SEO agency specializes in legal SEO and knows the ranking factors that matter most when ranking your law firm in search engines.

Unlike a general SEO agency that works across many industries, an agency that works exclusively with law firms brings real, hands-on experience from running SEO campaigns for practices like yours.

They understand how potential clients search for legal services and what it takes for your firm to stand out in legal search results.

That’s why when you choose a law firm SEO agency over a regular SEO agency, you’re tapping into specialized legal SEO knowledge and strategies that put your firm in the best position for success.

Juris Digital has worked exclusively with law firms, managing hundreds of legal SEO campaigns across the United States for over a decade. This experience has taught us which legal ranking factors actually move a site up the search results and which do not.

As a nationwide legal SEO agency serving all 50 states, we’re here to support you whether you’re a solo attorney in Maine or a multi-office firm in Los Angeles. We’ll create an SEO campaign tailored to your goals and the geographic areas you want to target.

Juris Digital is led by Casey Meraz, an attorney SEO expert who has worked in legal SEO since 2009. He literally wrote the book on local marketing for personal injury lawyers, and his expertise guides everything we do for law firms at Juris Digital.

When you partner with us, you work with an agency that genuinely cares about delivering results for your firm. Our client success stories, client reviews, and our 4.9 out of 5.0 star Google rating highlight the outcomes we work hard to achieve for attorneys every day.

If you are looking for a dedicated agency for lawyers to help grow your firm in search, let’s partner up and do great things together.

The honest answer is that only you can decide whether Juris Digital is the right SEO partner for your practice. You know from experience that every client brings unique goals, expectations, and values, and that no single attorney or law firm is the perfect fit for everyone. The same holds true when choosing an SEO partner.

The list below should help you determine whether a partnership with Juris Digital is the right choice for your law firm.

• You want to build long-term visibility and authority online, not just chase quick wins.
• You understand that attorney SEO is an investment in your firm’s growth, not just another expense.
• You value empathy, honesty, hard work, communication, and follow-through in a partnership.
• You want an SEO partner who leads strategy, rather than a vendor you have to manage.
• You would prefer to work with honest law firm SEO experts who really understand the legal marketing space.
• You measure success by qualified intakes, signed cases, and meaningful organic traffic growth.
• You are willing to share your practice insights so we can help you compete effectively in search.

If any of these points resonate with you, we would welcome a conversation about what working together could look like.

SEO is a long-term legal marketing strategy. How long SEO takes to bear fruit depends on where your firm’s website is starting from. A brand-new site takes longer to gain momentum than one with established authority.

Most firms begin to notice increases in organic traffic within 4 to 6 months and 6 to 12 months to see more meaningful SEO results, such as stronger rankings, more qualified leads, and more signed cases.

Law firm SEO pricing varies based on the level of effort required to reach your case volume goals and compete in your market. For example, if you’re practicing in Los Angeles and want to sign 20 new cases a week, you will need to invest more than a rural firm aiming for one or two new cases a month.

The American Bar Association (ABA) has suggested allocating 2-5% of gross revenue to marketing. However, in competitive practice areas or large metropolitan markets, many firms invest 15 to 20 percent because that level is often needed to acquire cases.

Your cost should match your search growth goals and the volume of new cases you’re aiming to sign. We can help you understand what level of investment makes sense for your firm and your market.

If you’d like help determining the investment that makes sense for your market and goals, we’re happy to discuss it with you.

Juris Digital’s SEO programs start at $2,000 per month for a single practice area of law in one location. If you want to target more practice areas, locations, or enter more competitive markets, your costs will increase.

There isn’t a one-size-fits-all SEO pricing model because it depends on the SMART goals from firm to firm. The majority of our clients fall into the $5,000 per month range. Our biggest clients spend $30,000+ for attorney SEO services.

If you’re unsure what budget makes sense, we’ll model a plan based on your practice areas, competition, and growth goals so you know exactly what you need to invest to grow your case volume.

The short answer is, no, you won’t be locked into a contract. But because SEO takes time to bear fruit, we ask that the firms we work with sign a basic agreement committing to a 12-month campaign. This ensures that we get a fair chance to show you an exceptional return.

That being said, we understand that sometimes things change and you have to make decisions for your business; we’ll never hold you, hostage, if, for whatever reason, you’re not able to complete the 12-month term. As law firm SEO experts our goal and focus is mutual success. We grow your law firm and you love working with us.

Many of our clients initially came to us because their current website prevented them from achieving the SEO results they were looking for and need advice. If this is the case for you, we’re going to be honest about it and recommend that we re-build your website on our framework. Alternatively, if your current site is solid and simply needs tweaks, new and/or improved content, and backlinks, we’re happy to hit the ground running with it.

RELATED: What Makes a Lawyer Website “The Best”?

We limit the number of competing law firms with whom we’ll engage within any particular market. Our limited competition policy is intended to balance two important company missions:

1. To ensure fair and effective digital marketing services for every client, and;
2. To help as many law firms as possible grow their reach through digital marketing

The policy is straightforward: No matter the size of your primary market, or your marketing budget, we will never work with more than three competing firms in your area of practice and your market. Specifically:

• If your primary market’s population is less than 500,000 we will take on no more than one competing firm in your market.
• If your primary market’s population is between 500,000 and 2M we will take on no more than two competing firms in your market.
• If your primary market’s population is over 2M we will take on no more than three competing firms in your market.

In general, more content equals more traffic (which equals more leads) and so naturally our potential clients want to understand how much content they’ll receive based on their investment with us.

The short answer is, that the amount of content we recommend will depend on your desired outcomes (your goals), your area of law, and your budget.

So for example, if you tell us that your goal is to get 10 new divorce clients per month from the web within 12 months, our proposal for how much content you need will be based on producing that outcome. We know that divorce and family law lends itself incredibly well to using informational content marketing as a direct lead generation source, and so content will constitute a large portion of our focus.

Next, we need to understand your budget. If your budget is low, then it’s our job to make sure your stated desired outcome is realistic given your budget limitations. Generally, higher budgets mean more content because producing high-performing content is expensive.

At Juris Digital we have a team of 30 plus attorney-writers on our staff, who write hundreds of thousands of words of content for our clients each month. We pay them a fair rate because t’s a serious matter to give people legal information on your website. We know that we can’t be scraping the bottle bottom of the barrel when it comes to writers, and so our content isn’t cheap.

RELATED: How Much Should You Pay for Legal Content Writing?

But we know – and we help our clients understand – that a single piece of content can transform your business. A single piece of content can drive new clients to your firm who seriously impact your bottom-line growth.

All this to say: The amount of content we will produce for you each month depends on your goals, area of law, and budget.

Your monthly SEO budget pays for the expertise, technology, and time required to execute the work that’s necessary to achieve your desired goals. So what does that mean specifically?

Our team is a group of search marketers who specialize in organic search optimization for law firms. Every person on our team has multiple years of experience in doing the sort of things required to generate new business for your law firm from a search. So we have to pay those people for their expertise.

Effective lawyer SEO also requires continual education and training which we provide our staff to ensure we are always leveled up with the latest best practices and advanced techniques.

SEO also requires specific technology, software, and tools that we need to do competitive research, understand the search landscape for our clients, and most effectively execute our content strategies and our link-building strategies.

Finally, your monthly fee pays for the time – the people hours – required to execute the work that needs to be done to achieve your goals. So that work means everything from:

• Keyword research
• Content strategy development
• Blog content creation
• Website usability analysis
• Website design and graphic design
• Development in WordPress
• Making website changes, additions, and tweaks
• Managing your Google Business profile
• Executing link building campaign
• Publishing and formatting content creating graphics for it, linking it within your site
• Optimizing page titles
• Optimizing URL slugs,
• Optimizing headings
• Drafting new content
• Advertising
• etc.

Those are the three major areas where your investment goes: The expertise, the technology, and the time required to do the things necessary to achieve your goals. During the sales proposal process, we’ll break down for you specifically what portion of your budget goes to which of these areas each and every month.

Whenever we’re redesigning a law firm’s website, our operating principle is to do no harm. Before we do anything we assess the performance of your current website. What pages are most important? What pages get the most traffic? What rankings do you have for what specific keywords?

Only once that assessment is complete will we create our new website strategy with the understanding that – first and foremost – we won’t make any changes that will have a potentially negative impact on what’s already working well.

Now, no one can guarantee that you won’t see dips in rankings for certain pages and keywords once your new site is launched, but we do everything we can to prevent that. I would say that in 95% of cases, we not only maintain the performance of your most important pages, we actually see an improvement upon the launch of the new site.

RELATED: Check Out Our Portfolio of Law Firm Websites

Yes, you can definitely rank your attorney services outside your immediate office area with the help of legal SEO.

However, you won’t appear in Google Maps unless you have a physical address in that location.

Take a look at the screenshot below. It’s a real search for “DUI lawyer,” and it’s color-coded to show you exactly where you can compete:

• Red areas are paid ads at the top. You can’t influence these with SEO.
• Blue areas are Google Maps results. If you don’t have a verified office in that city, you won’t appear here.
• Green areas are the traditional organic search results. This is where you can absolutely rank even if you don’t have a physical location.

So, as an attorney, your main opportunity to rank in places where you don’t have an office is through the organic listings. That’s especially true for informational queries people ask on Google every day.

For example, someone who’s been in a car accident in Texas might search “average car accident settlement,” or someone injured in California might search “statute of limitations for personal injury claims California.” By investing in legal content marketing optimized for these informational keywords, you can absolutely rank and bring in new leads from all across your state.

At Juris Digital, we focus on securing your local market first with attorney SEO. Then we leverage these informational searches on Google to broaden your reach statewide, so you can be discovered in search engines even in cities where you don’t have a physical office.

We report to our SEO clients on a monthly basis. Our reports include an analysis of metrics that matter most to you. They are written in plain English and include the following details:

Key Performance Indicators:

• New cases signed
• High-value cases
• Keyword rankings
• Online leads generated (website forms, phone calls, live chats, etc.)
• Google Analytics traffic trends (traffic by source, compared to the previous period, etc.) and Google Search Console trends

Details of Monthly Work Completed

• Details of all content marketing including new content published
• Details of all link building efforts including all-new links placed
• Details of all website and optimization changes

Agenda for Month Ahead

• Details of all initiatives and areas of focus for the coming month

If you’re ready to discuss what an SEO campaign with Juris Digital will look like for your law firm, you can get started in two easy ways. You can fill out our get a quote form or call us at 888-509-8964. We usually recommend the form so you can skip spelling out details on the phone, but if you prefer a conversation, we are always happy to chat.

Once you reach out, we will schedule a discovery call with Peter Kerlin from Juris Digital. He will learn about your law firm, your practice areas, and your organic SEO marketing goals. It’s also a great opportunity for you to ask any SEO questions you might have and get answers from a law firm SEO consultant who truly understands your industry and the ranking problems you may be facing.

If everything lines up, the next step is to prepare a tailored SEO campaign proposal for your law firm. When the proposal is ready, we will set up a strategy call with Peter and our Director of SEO, Steve King. They will walk you through your SEO roadmap, explain the plan, and answer all your questions.

If you decide to move forward with your SEO campaign, there’s no pressure. When you’re ready, we begin onboarding, set up your tools, and get your campaign into motion.

We’re ready when you are, and we’d love the chance to help your firm grow with proven, attorney-focused SEO.