What Is Google RankBrain?

By Lisa


Category: SEO

Let us say here at the very beginning, in the remainder of 2019, it’s going to be important to understand Google RankBrain. At least understand it to a certain extent, anyway.

If you guessed that it has something to do with ranking, well, you’ve guessed correctly and are in the right place. And as we’ll see, it’s a bit different than optimizing to rank as we traditionally know it.

But hey, before we go any further, we want to let you know that this is a topic we covered in our 2019 Law Firm Marketing Trends Report.

We publish this report every year, and we are particularly excited about the 19 total trends we covered and see taking center stage this year in the realm of SEO for law firms and all things digital marketing.

If you’re interested in reading about these trends and getting some very helpful tips on using them in your own marketing strategy this year, you can get your copy right now! Just sign up here.

And now, let’s dive into Google RankBrain..

What Is Google RankBrain?

RankBrain is a machine-learning AI system that helps Google sort queries. It was announced in 2015 and is a part of Google’s larger Hummingbird algorithm update.

And we’ll just say now, that yes, it’s very important. In fact, RankBrain is the third most important factor when it comes to ranking (after content and backlinks).

Therefore, it’s imperative that it’s taken into consideration when optimizing your site and content.

So, what exactly is it that RankBrain does?

Besides helping to process search results, it helps Google understand what the user is searching for. RankBrain works to interpret queries.

Can I Optimize My Content For RankBrain?

The answer here is a little vague; yes, kind of.

Not in the traditional sense of SEO.

Since RankBrain works to interpret queries, it’s not looking solely at tangible (if something online can be tangible) factors such as keywords, link diversity or anchor text.

For example, keywords. With RankBrain, it’s more than just using the right words, it’s all about matching the keywords to user intent.

And what are some other factors that RankBrain uses to sort content?

RankBrain like freshnessrelatability to similar topics, and truly in-depth content (another trend we cover in our Marketing Trends Report, hint hint).

And those are the factors that we need to focus on when thinking about optimizing for RankBrain.

If you want some practical tips on strategy and how to actually accomplish this, it’s all covered in our most recent Trends Report.

So, to dive deeper into this exciting and important topic, get your copy now!

Make Black Fin Your Law Firm Marketing Agency

RankBrain is just one of many ranking enigma’s that marketers have to take into consideration. It can at times be overwhelming, and that’s what we’re here for. 

Black Fin is a team of legal marketing experts who do only one thing: grow law firms using the web.

Through content marketing, PPC advertising, SEO, and more, we put law firms at the top of Google and get them bigger cases from better clients.

We use strategies with RankBrain and other algorithms just like those described above to make sure our services are getting the right kinds of results. If they aren’t, we take action and get our clients’ campaigns on track. It’s the reason so many law firm managers have entrusted Black Fin with their firms’ accounts.

Just as importantly, unlike a lot of the other guys, we don’t require contracts. We know our process works, so we don’t need to lock you in. (Want to see some proof? Just ask to look at our past and ongoing results.)

Learn more or contact our team using the Hire Us page. Let’s get together and make a difference in the remainder of 2019!

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"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."

- Seth Gladstein, Gladstein Law Firm