If you are a chiropractor, have a clinic, and are thinking about your digital marketing strategy to increase revenue, you are on the right track. It’s because your patients need to know about you to find relief, while you need to get more patients to keep your chiropractic practice and business going. Although one might think your job focuses only on diagnosing and treating people, you, as a business owner, need to market yourself so that you can get the word out there and those who need treatment come to your door.
But how do your patients get to know about you? They may or may not hear about you at a class reunion party or from a neighbor to whom they complain about their pain. Most likely, they will use the internet to find you. Almost 4.57 billion people are using the internet, and Google receives 40,000 search queries per second. There are at least 286,203 search queries per month for the keyword “chiropractor.” If your potential patients are using the internet to find you, then it makes sense to use the internet to let them know about your services. And digital marketing will help you to establish your online presence and reach a wider audience than traditional marketing would allow.
Create a Website
Some may find this step obvious, but 46% of U.S. small businesses still don’t have a website for their company. Having a social media account is excellent, but it doesn’t eliminate the need for having a professional site people will use to find information about you, your clinic, services, your contact information, etc. Your website gives your clinic credibility. Besides, many aspects of digital marketing require having a website. And if you don’t have one, it will be tough to craft a successful marketing plan.
Optimize Your Website for Search Engines
Creating a website isn’t the first and the last step of your journey in establishing your online presence – although it’s crucial. Most people who need your help don’t know about you, your site, or don’t even know they need a chiropractor at all. They may start looking for relief by typing keywords in Google such as “how to relieve back pain,” “non-surgical treatment for lower back pain,” or “the best chiropractor near me.” You can help these searchers by appearing in their search results. But even if you believe your page is relevant and useful for users looking for help online, it will be very challenging for patients to find you if you don’t optimize your pages.
Search Engine Optimization (SEO) is part of a successful digital marketing strategy and increases your visibility in search engines. Additionally, it’s a digital marketing channel that brings the highest ROI (return on investment), according to a survey by the Search Engine Journal.
SEO addresses individual pages on your site to rank higher in search results. A good SEO strategy includes high-quality content, targeting keywords that bring traffic, optimizing page URLs, title tags, planning out site architecture, making the site user-friendly, fast and mobile-responsive, among other factors. SEO involves many steps to improve a website’s online rankings – positions in Google search results. Although it may sound complicated, its effects are worth investing time and energy as more users will land on your site, which means more patients will come to your clinic.
Add Blog to Your Site
According to HubSpot, companies that publish blogs get 55% more traffic. If you answer your patients’ questions and help them solve their problems, Google will like your website more and so will your website visitors. Blogging allows you to target more words and phrases – keywords your patients use to find content. Some might not even know about the existence of chiropractors and type “how to relieve back pain” in a search engine. To help these searchers, you can write blog posts on the ways to relieve pain at home, such as exercising, proper sleep, good posture, etc.
By writing about the topics related to your field, you can establish yourself as an expert and gain people’s trust. If you regularly help people using your blog, you establish relationships with them, website visitors trust you more, and you get more chances of them coming to your clinic. Besides, adding blog posts to your site helps Google understand your site is fresh and up to date, which will improve your rankings. Others may also share your blog posts on social media, which means more people will be looking at your content and may get interested in becoming your patients.
Having a site is an excellent start in digital marketing, but if you don’t create a social media account, you are missing out on other ways you can demonstrate your knowledge in order to build trust and relationships with patients. Many website visitors will check your Facebook page to understand what your clinic is about, what’s your story, and who you are as a business owner and as a chiropractor. Social media is where you can portray yourself with the posts you share, write, like, or comment on.
Instead of focusing on the services you perform, you can share your story and establish your voice. You can engage the audience by asking questions and interacting with them by replying to their comments. Social media is another channel you can use to share your blog articles to get more exposure. Here, people can comment on them and you’ll understand what works for them and what doesn’t. Besides, although social signals aren’t a direct ranking factor, social media engagement, and activities on your social page may increase your website authority and improve your SEO. An experiment by Hoots showed that articles with social shares improved in ranking and demonstrated a correlation between social activity and rankings.
Create YouTube Videos
Although you are a chiropractor and not a filmmaker, YouTube will help you reach more people and increase revenue. 78.8% of marketers say that YouTube is the most effective video marketing platform. YouTube is the second-largest search engine after Google, and that’s one of the places where people go to find solutions and answers to their questions. All you need in order to have a YouTube channel for your potential patients is your smartphone and maybe an inexpensive wireless microphone, so the audio is clear.
You don’t need to create videos about what a fantastic chiropractor you are, but you can record videos about issues your patients may be dealing with. Talk about the best posture during work, or how to stretch correctly to relieve lower back pain. Your videos will be an excellent addition to your blog, where you can embed them. Another great thing about YouTube is that, in many Google queries, the first most relevant answer is a video, which appears above pages in the results. This is called a featured clip. The reason Google uses featured clips is simple: For some queries, it’s much easier to watch a demonstration of a technique than to read about it. Just type “how to exercise for back pain” in Google. You’ll see Google provides a video as the first result in a query that users can play even without visiting any page.
By creating YouTube videos, you’ll increase your chances of ranking for a featured clip. Remember that most of the queries, that feature a clip as the best result in a query, start with “how-to,” and most videos that appear in results have the same name as the query. Featured clips will help your business, as the first result on Google gets 31.7% of the clicks. The more people watch your videos, the more people will get interested in your channel. They may visit your website or social media to find out more about you and your practices.
Create a Listing on Google My Business
Finally, people who do know about chiropractors and need to find one will type “chiropractor near me” on Google. To appear in location-related queries and on Google Maps, first and foremost, you need to create a listing on Google My Business. For the best results, you should fill in all of the information about your clinic such as hours of operation, the correct address, website, phone number, pictures, etc. To learn how to add or claim your business on Google, click here. Google My Business helps searchers to get the information they need quickly and conveniently and helps you to get more patients, which will increase your revenue.
Google My Business will allow you to reply to your patients’ feedback, as only verified businesses can respond to reviews. Remember to ask your patients for reviews, as these appear next to your listing and offer valuable information to your potential visitors. By replying to reviews, you can build trust and show that you care about your patients, which will increase the demand for your services.
To increase revenue for your chiropractic clinic:
- Create a website
- Optimize your site for search engines (SEO)
- Write blog articles that help your patients and improve rankings
- Be active on social media
- Create a YouTube Channel
- Create a listing on Google My Business