What Are Citations And How To Acquire Them for Your Business

By Lisa


Category: SEO

What is a citation?

A citation is often a local directory listing that has the correct “Name,” “Address” and “Phone number” (NAP) for your firm. No link to your website is necessary to be considered a citation source.

An example of a citation would be a listing for your firm on YellowPages.com or SuperPages.com.

citation acquisition

Why are they important?

Citations are a key component to Google’s local algorithm. Generally speaking, the more quality citations you have, the higher chances you have of ranking well in Google’s maps.

citation acquisition

Please notice I said it’s a “key component,” not the only component 🙂  You must have a strong website with great content, quality backlinks, etc. to rank well in the maps.

How do I acquire citations?

Citations are relatively inexpensive to purchase so from a time management/cost consideration, it’s much more productive to purchase citations from these sources. Over the last 10 years I have tried countless providers but these services are very reliable.


  • Get the Data Aggregators for $55
  • Obtain 50 other citations that you don’t currently have for $100 ($2 per citation)
    • Their report will show you the top ranked citations that you don’t have.


  • Buy the $399 package.
    • If budget does not permit, acquire the $199 package.
  • I wouldn’t suggest the $599 package for a newer firm. If you have a large firm or have been around for a very long time (more than 5 years), you can acquire the $599/package if budget permits.

Citations You Need to Acquire

Unfortunately, the best law firm citations are those that only you (or an assistant in-house) can acquire. If you don’t yet have a basic listing on these websites, please work towards obtaining one.

  • FindLaw – You may have to call a rep to have a basic listing created.
    • Opt for a free listing. I do not recommend advertising in FindLaw.
  • Lawyers.com – You may have to call a rep to have a basic listing created.
    • Opt for a free listing. I do not recommend advertising on Lawyers.com.
  • Justia – https://accounts.justia.com/
  • NOLO – You just need a basic directory listing for the flat annual fee https://www.nolo.com/advertisers/programs
  • hg.org – Free option available. Budget permitting, the $199 yearly fee is worth it https://www.hg.org/addlf.html
  • AVVO – You probably already have a listing so make sure it’s claimed https://www.avvo.com/
  • Local Bar Association – Are you a member? Make sure you get a citation and hopefully a link back to your site.
  • Yelp – It’s not a legal directory but it’s the most important non-legal directory with which you can be listed. Verify this listing yourself.
  • Your local Chamber of Commerce – Also not a legal directory, but a very important citation that you should acquire for yourself.
  • Facebook – Please make sure your Facebook page is completely filled out with accurate NAP info and a link back to your website.
  • Thumbtack – Rapidly growing directory. If they rank well in Google for keywords you feel are important to your business, consider becoming a Pro member.

Common Mistakes

By far, the most common mistake is not using the exact information from your Google My Business/Map listing on your citation source. If your Google Map listing says “Suite 405b” use EXACTLY that same suite information on your citations. I mean EXACTLY. Do not deviate at all from what is on your Map listing.

Additional Notes

  • Maximize your listings by filling them out completely. Citations that are filled out completely do have more power than those with only minimum information.
    • For example, if you have the ability to upload 5 images to a Yelp listing, upload 5 images. Include images of you, your office space and the outside of the building.
  • If you’re feeling ambitious, you can obtain citations that are popular in your local area here https://whitespark.ca/best-citations-by-city/

Getting Geeky: Advanced Tip

  • Use a tool like https://www.roboform.com/ to remember your Name, Address, Phone information so you don’t have to type it into each new site you visit.

Client Review


"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."

- Seth Gladstein, Gladstein Law Firm