Be Proficient with Google Analytics and Improve Your Earning Potential
To improve the earning potential of your business, you should get more clients. It sounds simple, but it’s not an easy task to do. Getting
How to Optimize SEO without Breaking the Bank
If you are a small business just entering the industry, or let’s say you have a minimal budget for your Search Engine Optimization, don’t worry
10 Marketing Trends for 2021
As the end of the year is almost at our doors, we are thrilled to share the list of the most important marketing trends you
How to Become a Better Digital Marketer in 2020
Digital marketing is crucial to your law firm. It allows you to reach more clients globally with less budget, as opposed to traditional marketing methods.
How to Manage and Protect Your Digital Properties
At Black Fin, we’re all about digital marketing. We work alongside a variety of clients to advance their branding online. We spend a lot of
Does Your Company’s Size Affect Your SEO Strategy?
Believe it or not, a company or firm’s size can affect its SEO strategy. In an ideal world, every company could market itself effectively using
Why Does SEO Need So Much Content?
Many of our clients want to focus 100 percent of their digital marketing efforts on SEO in order to get their brand out there to
How to Generate More Leads for Your Business with SEO
Almost every business, old or new, is in the market for new clientele. After all, that’s the intuitive point of business marketing. With a million
What Are the Top 10 SEO FAQs?
For Starters, What the Heck Is SEO? The Function & Operation of SEO. Top 10 SEO FAQs No matter how new you are to the world
What Is the Ultimate Introductory Guide on Email Marketing Campaigns?
When it comes to marketing your law firm, the sky’s the limit in terms of the strategies you can use to get your brand out
What Are the Things Every Website Contact Page Should Feature?
It’s a no-brainer that a law firm’s website is often the very first impression that a firm can give to prospective clients – and the
How to Start Taking Advantage of YouTube for Your Firm’s Marketing
If you’re familiar with our blog, then you already know that we spend a lot of time discussing all the various ways in which you
Should You Go Bilingual?
Law firms these days are being bombarded with lots of different choices when it comes to their digital marketing plans. Should your website have this
How Can My Law Firm Use Digital Metrics More Effectively?
9 Important Metrics for More Effective Legal Marketing. How to Make Your Metrics Results Work for Your Firm. One of the most important aspects of
What Are the Things Every Lawyer Should Do During New Client Consultations?
Ways to Attract New Clients Before the Consultation. During the New Client Consultation, Every Lawyer Should… Every lawyer worth his or her weight already knows
What Are the Steps Toward Creating the Ideal Marketing Plan for Your Firm?
8 Steps for Creating the Ideal Marketing Plan. Need Help Deciding on Your Firm’s Ideal Marketing Plan? We Can Help Every law firm out there
What Are the Top Books Every Law Firm Partner Should be Reading?
As any lawyer can attest, working in the legal industry certainly has its share of demands. Not only is the technical side of the job
What Are the Top Blogging Topics for Law Firms?
It’s hard to imagine a better way to build your website and expand your online profile in the digital age other than by integrating a
How Often Should a Law Firm Blog?
One of the best ways to boost your firm’s online profile is by hosting a blog on your website. But, is having a blog crucial?
When Should a Law Firm Opt for Pay-Per-Click Ads?
The decision to opt for pay-per-click advertising (known as PPC ads in the marketing industry) is often one that most law firms are presented with
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