Law firm SEO and marketing blog

News, insights & best practices for the law firm marketing industry

Schedule your consultation

Black Fin 2018 Law Firm Marketing Trends Report

By: blackfin | December 11, 2017

With 2018 sure to be another interesting year – both in terms of the legal marketing world and the world at large – we’re thrilled to present our annual law firm marketing trends report. Each year we prepare this report as a touchstone for the state of the industry and where we see it headed….

Read full article
A list of ideas to boost paralegal morale

9 Ways to Boost Paralegal Morale

By: blackfin | October 11, 2018

How to Cure Your Support Staff Blues & Get the Firm’s Business Back on Track Paralegals are the lifeblood of any law firm. Attorneys depend on them for anything and everything that doesn’t strictly require a law license. But surveys of legal support professionals across the country suggest that paralegals often struggle with morale, feeling…

Read full article
Lawyer just fired from his job

What to Do if Your Law Firm Fires You

By: blackfin | October 4, 2018

How to Keep Calm and Leverage Your Experience to Land a Better Career You aren’t the first to pass this way. Lawyers have been hired and fired over and over again since the very first meeting of the minds. You’ve already been through the first part of that process. Now it’s your turn to endure…

Read full article
Finding the right Law Firm Marketing Agency

So Your Boss Tasked You with Hiring a Law Firm Marketing Agency…

By: blackfin | September 27, 2018

A Complete Overview of Digital Marketing for Lawyers, Just for Junior Associates In law firms of almost any size, a young / new associate’s desk tends to sit downstream, where only the cases that no one else fetched from the water end up. And then there are the non-cases… all those menial housekeeping tasks that…

Read full article

Should Attorneys Be Using Facebook Ads?

By: blackfin | September 20, 2018

Everything You Need to Know About Facebook Advertising for Law Firms and PPC Spoiler Alert: the answer is an emphatic yes. Ads on Facebook work. That’s true in general, and it’s certainly true for law firms in particular. But how should you be using Facebook Ads? What’s the difference between a regular Facebook post and…

Read full article

Are Your Paralegals & Office Assistants Losing Clients When They Answer the Phones?

By: blackfin | September 13, 2018

How a Phone-Answering Strategy Can Dramatically Boost Your Law Firm’s Profits (Without Investing a Single Penny More in Marketing)   As a digital marketing agency for attorneys, we spend every hour working to get you as many new leads (i.e. prospective clients) as possible, and then pushing them to contact you. But even if we…

Read full article
Legal Content Marketing

Legal Content Marketing: Fact vs. Fiction

By: blackfin | September 6, 2018

8 Claims People Make About Attorney SEO & Legal Content Marketing for Lawyers   How to succeed at legal content marketing? Ask Google and you’ll get ten different answers on your first page of results. This conflicting guidance stems from the passage of time. What worked in attorney SEO five years ago doesn’t necessarily work…

Read full article

How to Increase Your Email Open Rates

By: blackfin | August 22, 2018

Tips & Tricks for Getting Clients to Open & Act on Your Law Firm’s Emails Heard the rumor that email marketing doesn’t work anymore? Bought into it yourself, maybe? It’s easy to see why you would:  Email has been around for a very long time,  Most people complain that they get too much of it,…

Read full article
Lawyer using a client portal

Does Your Law Firm Need a Client Portal? What’s the Best One?

By: blackfin | August 8, 2018

How to Find the Right Client Portal (and Why You Want One in the First Place) It took a while, but email ultimately revolutionized the way attorneys practice law, especially when it comes to communication — with one another, with opposing counsel, and with their clients. But despite its dominance as the default way of…

Read full article
PPC Monitoring

The Biggest PPC Mistake You’re Making And How To Fix It

By: blackfin | July 25, 2018

The Biggest PPC Mistake You’re Making And How To Fix It There’s no getting around it: unless you’re an industry veteran, understanding digital marketing strategy, like PPC campaigns, can be a pretty overwhelming process. Is digital marketing one of the most powerful marketing tools at your law firm’s disposal? Of course, there’s no question. But…

Read full article
Law Firm Blogging ideas

Things Law Firms Should Be Blogging About (But Aren’t)

By: blackfin | July 12, 2018

12 Ways for Marketing Managers to Take Law Firm Blogging Topics to the Next Level Spinning your wheels in the muddy embankment of law firm blogging? You aren’t alone. If there’s one reason that law firm blogs don’t get updated often, it’s time (especially when lawyers try to write blog articles on their own). But…

Read full article

Black Fin Interviews: Dr. Nick Oberheiden

By: blackfin | June 14, 2018

Black Fin’s Marketing Director, Jon Gimpel, sits down with Dr. Oberheiden to discuss how he’s found success with internet marketing, what he still has questions about, and whether new attorneys can find success using the internet to drive leads in 2018. While we like writing about best practices, industry trends, and case studies, one of…

Read full article
virtual receptionists for law firms

How to Use Virtual Receptionists to Convert More Leads

By: blackfin | June 6, 2018

This post was written by Maddy Martin from our partner, who provide a fantastic virtual receptionist solution for law firms.  Running a law firm is not like running just any business. When you’re operating a dry cleaning business or grocery store, customers have minimal criteria, a low barrier to entry and persistent lifetime value….

Read full article
how to leave your law firm

How to Leave Your Law Firm (and Take Your Clients with You)

By: blackfin | May 30, 2018

“Life is made up of meetings and partings. That is the way of things.” It’s sage advice… never mind that it comes from Kermit the Frog. Loyal as you may be to your law firm, nothing lasts forever. Perhaps you find yourself on the cusp of change and ready to open a new chapter in…

Read full article
How to prepare for the GDPR

Law Practice Management: Is Your Law Firm Ready for the GDPR?

By: blackfin | May 23, 2018

Although law firms in the United States have always had an ethical obligation to maintain the confidentiality of their clients’ information (and have increasingly been subject to state-specific data privacy laws in recent years), the legal requirements for managing a law firm have traditionally been somewhat limited. For law firms that have clients in the…

Read full article

The Ultimate Guide to Writing Guest Posts as an Attorney

By: blackfin | May 18, 2018

As an accomplished attorney, you’ve acquired more than just a successful business and an impressive degree. You also have real expertise in an area that most people are curious about, and that lends you some publishing credibility. Accordingly, you might consider getting into the attorney guest post game — not as a hobby or an…

Read full article

Client Review


"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."

- Seth Gladstein, Gladstein Law Firm