A short round-up of the latest stories and news in the Internet marketing world that is pertinent to the legal community.
This Infographic shares what you can expect in marketing. Some interesting predictions and trends include: Social media budgets are expected to double within the next five years. Emails with social sharing buttons will increase clicks through rates by 150%. Marketing teams will spend $135 billion in 2014 on new digital marketing collateral. By 2015, Internet advertising will consume up to 25% of the entire ad market. Currently, it is estimated that 50% of all companies have strategies for content marketing. There are also facts to consider for your digital audiences. B2B companies that blog have 67% more leads than their counterparts. There is an 86% increase in conversions for landing pages with a video. At 89%, customer testimonials have the highest effectiveness ratings for content marketing.
This article will help you understand the basics behind local search ranks. Here are the top 20 most important local ranking factors, as well as an offering of a succinct, illustrated example of each one. This article is perfect for someone who is new at local SEO, as it explains everything from proper category associations to the domain authority of websites to Google Places reviews. With easy-to-understand pictures, this article can help you understand how to increase your rankings in easy and effective ways. Things as simple as having your product or service keyword in your business name can give you an edge over your competitors. This guide is a wealth of information for local search options and factors that can take your business to the next level.
It seems that everyone is creating a mobile app these days. However, as with anything else, there is a right way and a wrong way to create a successful app for your business. This article lists 10 ways to create a great mobile that is effective, smart, and competitive. One suggestive is to use the very best keywords so that people looking for an app like yours will be able to find it. Exciting graphics and screenshots are a real plus as well as using social media outlets. Creating a video and website about your app are also strongly suggested in order to immediately engage people in the app through visuals. Finally, be sure to ask for reviews; they are making a huge difference in Google rankings and sales.