The mobile-friendly algorithm that Google has been dropping hints about for months has now been officially announced. It’s become a big deal; it’s even on the news. As the update nears, you should probably be asking yourself some important questions. For starters:
- When exactly is Google’s mobile algorithm update happening?
- What exactly makes a website mobile friendly?
- Is my website mobile friendly?
Luckily, I have some answers for you. Here are the three most important things to know about the upcoming mobile algorithm update:
- It’s happening on April 21st, 2015. In just a few weeks, Google will roll out the update over a series of several days. This is somewhat unlike other Google algorithm updates, which are not officially announced and which can happen over a number of weeks.
- Your page is either mobile friendly or it’s not. There is no gray area and no matter of degrees when it comes to this algorithm update. Google spiders will crawl your site and decide definitely whether your website is easy to use on mobile phones or whether it’s not. The spiders use a number of factors to determine the answer to this yes-or-no question, including how the font size on your website and the button placement on your website appear on handheld devices. If you can easily read without horizontal scrolling and press buttons without a problem, your site is probably mobile friendly.
- There is a mobile-friendly testing tool available. If you want to see if your website is mobile friendly, Google has a tool where you can check. It will simply give your website a passing or failing grade. If you’d like extra assurance that your website is mobile friendly, you can search for your site from Google on a mobile device. In the search results, look for a gray mobile-friendly label next to your site’s description. If it’s not there, you might have a problem. The image above shows what our mobile friendly label looks like. Search for your website on your phone and see if it’s showing up for you.
The Best Reason to have a Mobile-Friendly Website
Google’s new update makes it even more important than ever to have a mobile-friendly website. However, it’s vital to understand that search engine optimization isn’t nearly the most important reason to update your web design. As more and more people purchase smartphones, more and more searches are conducted from mobile device. Currently, about half of local searchers are conducted on mobile phones, and experts think that number will only grow in the future. If you aren’t catering the needs of mobile users, the pool of people you are reaching is shrinking by the day. If you don’t have a mobile friendly website, smartphone users will:
- Not see your website in search results.
- Immediately press the “back” button when they see that your website is not mobile-friendly.
- Try to navigate your website anyway, but have difficulty finding the information they need or contacting you.
The bottom line is that you should design your website for your users. If half of your users immediately navigate away from your website because it is not mobile friendly, you are going to lose half of your leads and half of your opportunities to find new high-quality business.
Make Sure Your Website Is Always Ready For Google Algorithm Updates
Our clients don’t have to worry about whether or not their websites are mobile friendly because we make certain that all of our web design clients have updated, user-friendly sites that can be viewed optimally on desktops, laptops, tablets, and phones.
At Black Fin Marketing, we strive to stay ahead of the curve and very far ahead of Google algorithm updates. You won’t be scrambling to fix your website ahead of Google adjustments. We will have you covered.
Are you interested in learning more about our services, or do you have a question about Google algorithms? Call 888-810-3163 or fill out our contact form to meet our team.