Seven years ago I started a journey that is taking me to where I am today. I started a directory called TheInjuryGuide.com and built that up to over 3,000 personal injury lawyers around the country. I spent months promoting the website and eventually achieved some great rankings in Google. I’ll never forget my interaction with my first two clients that came out of this project. I met the first one when I attempted to buy the domain name InjuryGuide.com. I called the owner of the website and proceeded to tell him my plans for the site. He asked me what I felt the domain name was worth and I told him $1,000. Seeing the rankings I had achieved for the directory, he quickly offered to allow me to work on his son’s website in exchange for the domain name. I had my first SEO client! It wasn’t long after that I sat down with with a local attorney in my hometown of Sarasota and explained that I had my directory ranking on the first page of Google for “Sarasota personal injury lawyer.” While impressed, he quickly told me that he didn’t want to get listed in another directory but he did want me to work on his website. I walked out of his office with a check for $200.
Switching Business Models
As the years went by, I focused 100% on my time on promoting law firm websites using SEO. I become pretty good at it and built up my reputation in the industry as a top-tier consultant. However, as time went on, more and more clients demanded other services from me – services that included social media, content writing, web design, and more. I tried outsourcing most of these task, but that didn’t work out well. I tried referring these clients to other services, but that didn’t work out either.
At the same time, SEO was changing. It wasn’t just about gaining backlinks or optimizing text. It was about social media, freshness, site speed, Google Maps/Places/+Local and so much more. So, I decided that if I was going to be in this business, I wanted to provide the absolute best Internet marketing services to law firms. I spent hundreds of hours, thousands of dollars, and many nights and weekends finding the best and the brightest. All that work has paid off as I believe Black Fin now has the best Internet marketing team in the industry.
Developing Black Fin
I’ve always had a thing for sharks. I remember taping shark week when I was 7 or 8 years old. Sharks are mysterious and dangerous, and they strike fear in the mind of their enemies. It just seemed like I should build a brand around that.
After a year of developing and refining our services, I’m proud to redirect my old site, SmithSEO.com into what will be the preeminent Internet marketing services website for law firms – GoBlackFin.com.
To a terrifying future for anyone that competes against our clients,
CEO, Black Fin