How much time have you spent using the Internet today? Of that time, how much of it was via a smartphone, tablet, or other mobile device? Average Americans check their smartphones and tablets nearly 150 times a day; which totals up to about 1-2 hours every day. Although mobile usage has skyrocketed over the past several years, many law firms and other businesses have been slow to build a mobile-friendly website.
Up until 2013, mobile-friendly websites were a luxury of large companies or brands with big IT budgets. Then, “responsive design” arrived, changing the landscape of mobile-friendly websites for the average business. This design allows developers to best utilize the available screen size on mobile devices and desktops. In other words, the website can adapt in a layout without removing large amounts of web content.
Without a mobile-friendly or responsive website, your potential clients may be frustrated. This results in driving away traffic and missing out on leads. Now is the time to become mobile, and here are six reasons why you need to make this change:
1. There are more than 2 billion smartphone users waiting.
According to statistics, more than 2 billion people worldwide own a mobile device. By giving your firm’s website a mobile-friendly design, you can help to capitalize on the number of people using this technology to browse the Internet and increase the likelihood that more of these viewers will become clients.
2. Mobile Internet use is increasing.
If you have not already noticed, the world has gone mobile. In fact, due to the incredible strong mobile device sales, mobile Internet usage is skyrocketing. Experts estimate that by the end of 2014, the number of people who search the Internet on their mobile devices is likely to surpass desktop Internet traffic. With today’s technology, it’s unreasonable to have a website that does not give a satisfying and rewarding mobile experience.
3. Searching is popular on mobile devices.
Have you ever been out and pulled out your smartphone or tablet to find a location of a store or business? After social networking, searching the Internet on mobile devices is the second most popular activity conducted by consumers. By having a mobile-friendly website, you can get your firm’s name out there and connect with potential clients.
4. It is a better experience for users.
Unless your law firm has a website that is optimized for mobile devices, it is most likely a nightmare to view. Potential clients are greeted with tiny fonts, forcing them to pinch or scroll to navigate through your site. On the other hand, a mobile-friendly website can create a much better user experience by providing clients with a readable font, easy navigation, and clear, accessible information.
5. You can get a competitive advantage.
Most law firms and business do not have a strategy for mobile devices, let alone a website built for this technology. By implementing a website that is mobile-friendly, you can help to ensure that you remain up-to-date with the latest trends and technology. Clients may view your business as technologically advanced, user-focused, and progressive, giving you a large competitive advantage.
6. You can provide a consistent user experience.
Consumers may look at your law firm’s website on the desktop, begin to read information, and then come back to the website later on a tablet or smartphone. By enabling a mobile-friendly website, you can help to provide a consistent user experience across multiple devices as opposed to two different forms that act and look differently from one another.
Are You Ready to Go Mobile?
If you are ready to give your law firm a mobile-friendly website, contact Black Fin today. We can create a custom mobile response website that is designed specifically around your firm and your needs. For just $750, we can convert your existing WordPress website into one that uses responsive web design that will work on any device. Whether it’s a desktop, laptop, e-reader, tablet, or smartphone, users will be able to easily learn more about your services.