Black Fin is a full-service digital marketing firm that works exclusively with law firms and attorneys

Successfully growing a law firm using the internet requires a multi-pronged approach. Too often, to get any traction, attorneys are forced to tap a different service provider for each prong. It’s an inefficient and time-consuming task.

That’s why we’ve assembled a team of true experts in every area of online marketing for lawyers. You’ll find our full suite of services below. Whether you need help in one area or all of them, Black Fin is ready to get you results.

Black Fin is serious about turning your online marketing efforts around. And we’re good at what we do. So good, in fact, that we rank at the top of Google for Law Firm SEO, as we have for years.

Our firm’s founder, Gerrid Smith, is fanatical about client service. He runs a tight ship, but it’s a fun ride. That’s true for the people who work here (all of them experts with real experience behind them) and the lawyers we serve.

And since attorney marketing is literally the only thing we do, we’re able to invest all our focus in commanding — and maintaining — expertise in the latest strategies, practices, and tricks of the trade.

Law firm internet marketing is tricky because:

  • It’s competitive. There are more lawyers than ever, and they’re increasingly catching on to the power and importance of the internet.
  • The ethics rules on attorney advertising are strict and must be minded.
  • Google’s algorithms are forever in flux, and attorneys don’t have time to keep up with them on their own.
  • The general public is deeply skeptical about lawyers, so your website must not only perform but also persuade.

Even in the face of those challenges, we consistently get real results for our clients. In fact, we expect you to expect ROI from us. We’ll deliver, or we won’t ask you to keep using us. It’s that simple.

Just as importantly, we are totally committed to healthy and reliable communication. We’ll let you know how your site is performing, we’ll be honest about what’s working and what isn’t, and when you have questions, ideas or concerns, we’ll be here to talk it through.

In other words, Black Fin offers a different kind of attorney marketing experience than you might have encountered before, and it’s the reason our clients keep working with us.

A full-service team is the only kind of team that makes sense in the legal marketing field. Success online is a big-picture project, and we’re big-picture people.

Take a moment to browse the legal marketing services we offer on this page, and if you’d like to learn more about how we can grow your firm, don’t hesitate to drop us a line.

Does This Sound Like You?

  • You are looking to dominate your niche, and you understand it will take some time to get there.
  • You understand how important the first page of Google is, and you realize you don’t have enough webpages showing up there.
  • You know the value of a lead, especially with regards to the average profit per case.
  • You want to work with smart marketers who will fight hard to make your firm as successful as possible.
  • You’re willing to test new things, tweak your website, and create new competitive advantages.

If that sounds like you and your firm, we might be a match made in heaven. Only a scheduled phone call will tell for sure. It’s a chance for you to get a sense of who we are and what we can do.

Not Sure Exactly What You Need? Or Maybe It’s Something Custom?

We can help you figure that out. Let us take a look at your website (and your current marketing efforts) so we can pinpoint the right approach.

Our business model isn’t built on churning out every possible service to every potential client, so we’re going to give you honest advice about the best strategies for your firm.

Ultimately, we’re about three main things: maintaining great client service, delivering ROI for your law firm, and getting you bigger and better cases using the internet. If that’s what you’re looking for, get in touch with Black Fin today.

Schedule your free consultation now with Gerrid Smith, CEO
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Client Review


"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."

- Seth Gladstein, Gladstein Law Firm

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