Internet marketing services for law firms

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Looking to dominate your market?

Black Fin is serious about your winrate, and ours. We’ve dominated “Law Firm SEO” on Google for years and are looking for serious law firms who are seeking a similar degree of competitive advantage. Since law firm digital marketing is literally the only thing we do, we’re able to invest all of our focus on commanding — and maintaining — expertise in the latest strategies, practices, and tricks of the trade.

We’ve dominated “Law Firm SEO” on Google for years

We believe that an aggressive, SEO-first marketing campaign is the best way to get your law firm its competitve advantage online.

Our marketing team combines a vast array of expert internet marketing skills, knowledge, and experience to ensure that your law firm’s website aggressively ranks and converts.

About Our SEO Advantage

It ain't easy being the best

Law firm internet marketing is tricky because:

  1. It’s highly competitive
  2. There are more law firms now than ever, and they’re increasingly catching on to the power and importance of internet marketing, increasing the amount of work needed to remain competitive
  3. It's heavily monitored
  4. Ethics rules on attorney advertising are strict and must be minded
  5. It's constantly evolving
  6. Google’s algorithms are forever in flux. The general public is deeply skeptical about lawyers, so your website must not only perform but also persuade

Even in the face of those challenges, we consistently get real results for our clients. In fact, we expect you to expect ROI from us.

We’ll deliver, or we won’t ask you to keep using us. It’s that simple.

Does this sound like you?

  • You are looking to dominate your niche, and you understand it will take some time to get there
  • You understand how important the first page of Google is, and you realize you don’t have enough webpages showing up there
  • You know the value of a lead, especially with regards to the average profit per case
  • You want to work with smart marketers who will fight hard to make your firm as successful as possible
  • You’re willing to test new things, tweak your website, and create new competitive advantages

If that sounds like you and your firm, we might be a match made in heaven.

Only a scheduled phone call will tell for sure.
It’s a chance for you to get a sense of who we are and what we can do.

Contact Us

SEO-first marketing philosophy

Gain more exposure, beat your competition

As much as we’re excited by search engine trends that point toward a future in which search engine results consider all aspects of a business, today’s search results are still more heavily influenced by SEO practices compared to any other part of the internet marketing mix.

Lucky for the law firms we work with, Black Fin’s origins were based on providing the most sustainable, growth-oriented white hat SEO principles. Further, we’re routinely adjusting our own definition of SEO to stay in line with where the future of search is headed.

Law firm SEO web designs

Improve branding + conversions

Yup, we’ve definitely created a wordy term for “web design,” but we don’t just borrow design patterns from other professional service industries and slap on law firm themes. Our law firm websites are custom built for speed, branding and conversions.

Depending on your industry, the design process addresses the specific emotional impact your target market needs to convert. In a world where more and more mechanical processes are being designed to reflect humanistic impressions, the way a law firm’s website feels matters more than ever.

User & SEO focused content

Improve brading + conversions

Your conversion audience/target market arrive at your site seeking two things: information about their legal situation and the solutions your firm provides.

Your written content needs to consider what information search engines consider authoritative, trustworthy, and useful, but not to the extent where your users are discouraged to funnel down your conversion path(s).

As with design, writing for conversion is dependant on your niche — a car accident victim is in an utterly different mindset compared to a shareholder seeking private representation.

PPC Campaigns

Improve quality lead generation

PPC advertising is well known in the world of law firm marketing. The key here isn’t whether or not your firm executes on multiple platforms — The key is that it takes practice, testing, and expertise to learn how to execute a multi-platform, coordinated campaign.

Our PPC campaigns are among the most effective and efficient due to our extensive history with growth of law firm internet marketing.

PPC campaigns for law firms

@BarackObama [twitter] and his campaign team were political pioneers in using aggressive PPC campaigns, in addition to all other forms of social media marketing

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Social media management services

Targeting + Branding + Conversions

In April 2014, Princeton’s Fiske and Dupree wrote this scientific study showing that while the public considers lawyers as being more competent than doctors, the public also ranks the attorney class as offering less warmth than taxi drivers. In short, lawyers and law firms have a tough time shaking the cold and untrustworthy stigma that seems to come attached with the profession.

Whether or not your firm is preparing for the next generation of social advertising, social media is a priceless tool that can simultaneously turn around this “ruthless” impression and give your firm a distinct competitive advantage.

Social media management services for law firms

@thelawyerslunchbox [instagram] bridges the human connection lacking in public perception of lawyers.

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Youtube & Google Videos marketing

Gain more exposure, improve branding + conversions

While product websites and net-savvy industries have been producing and using videos to increase conversions, the law firm internet marketing space has only a handful of competitors utilizing videos. Considering the trust gap that lawyers need to close with clients who are often in emotionally distressing situations and have difficulties distinguishing law firms, video marketing can give a deep and profound human connection and distinct advantage.

Video marketing services for law firms

Would you ever hire an attorney without a face to face interview? Videos help your potential clients connect with you, giving you a more selective group of leads to work with.

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Need something special or custom?

Successfully beating the competition in your niche requires a multi-pronged attack. Too often, however, momentum requires attorneys to tap different service providers for each prong. It’s an inefficient and time-consuming task.

The aforementioned service categories cover all the typical law firm internet marketing needs, but we look forward to discussing other special needs. As a marketing company, we invite and encourage creative solutions to unique challenges.