Thanks for taking the time to explore what Black Fin has to offer. We’re excited by the opportunity to meet your needs and help you reach your goals, just as we have for hundreds of other law firms.

There are plenty of law marketing outfits out there, and many of our clients have had very difficult experiences with some of them. Whether you have had some negative experiences in the past or not, you’ll find that we live and breath this stuff and have a proven track record that speaks for itself.

We especially love working with firms that have niche practice areas and a desire to push their marketing efforts to the next level.

Already have an in-house marketing team or director? Our agency will work seamlessly with your in-house team to help you accomplish the marketing goals you just can’t reach on your own.

What Makes us Different:

  • No Long-Term Contracts – Because we don’t require contracts, the pressure is on us to perform. This ensures that we do our job right. If we don’t, you could cancel at any time, and that’s simply not an option for us.
  • Clear, Consistent Communication – Like any healthy relationship, reliable and responsive communication is at the heart our client experience. We’re dedicated to being there when you need us and keeping you informed on how your campaign is progressing.
  • Custom Strategy – The strategy for your website is customized for you and for your niche. We only work with a select number of clients, and this focus allows us the time and resources we need to learn about what your competitors are doing, and develop a plan that will allow us to beat them.


What Next?

Contact us for a custom consultation!   

We don’t employ high-pressure sales tactics, and we take the time to understand your goals.

But I just want some basic information, please?


Website Design

Our sites are built based on our years of experience working with law firms. From fully-custom Pinnacle sites to our prototype Foundation sites, our designs will help establish your brand identity and push your firm further ahead of your competition.

Foundation Site: Starting at $4,500 one-time fee
Pinnacle Site: Starting at $10,000 one-time fee

Website FAQs

Q: Will I own the site, or do I rent it?
A: You pay for it, you own it. Additionally, all our sites are built on WordPress and are fully-responsive.

Q: Do you offer hosting?
A: We do! See below for more information about our Maintenance & Support service.

Search Engine Optimization (SEO)

We are a leader in law firm SEO, and our CEO Gerrid Smith has been helping law firms for over a decade. Please contact us to get a custom SEO quote.

On average, our clients pay $2,500-3,500 per month. Please schedule a consultation for a custom quote.


Q: Why do I need a consultation to get a quote. Can’t you just give me pricing?
A: We recommend SEO budgets based on several factors, such as geographic scope, how competitive your practice areas are, and your firm’s goals. It wouldn’t be realistic to recommend the same SEO budget for a small firm in Kansas and a large firm in New York City. Plus, we enjoy getting to know you!

Content/Blog Writing

Your site’s content needs to be right for both users and search engines. That is, it needs to help you get found by leads and to convert those leads. That’s the sweet spot our Content team focuses on nailing every time.

$187.50 per 750-word page
$375 per 1,500-word page
$200 per 1,000-word blog post
$300 per 750-word bio page (includes interview)

(We can also do custom lengths with equivalent pricing.)

Content FAQs

Q: I keep hearing I need more content on my site. Why?
A: Quality content serves two main purposes. 1) To show potential clients you are knowledgeable and professional. 2) From an SEO perspective, to show search engines that you are a thought leader in your field and deserve to rank well.

Social Media

It’s all about connecting your firm’s brand to potential clients. We’ll help show them you are engaged and relevant.

$750- Profile Setup (LinkedIn, Facebook, and Twitter)
$400/ per month management

Social Media FAQs

Q: What Social Media platforms do you manage?
A: We manage LinkedIn, Facebook, and Twitter.

Maintenance & Support

Includes hosting on our servers, which we optimize for speed. We’ll keep your site running fast and up to date!


Hosting & Maintenance FAQs

Q: What does Maintenance & Support include?
A: This service includes hosting, 24/7 monitoring, security updates, and one hour of our time each month to make your updates (like adding your snazzy new professional photos, etc).

Client Review


"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."

- Seth Gladstein, Gladstein Law Firm

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