As the leader or partner of a law firm, it may be time to consider new ways to make your firm more profitable and retain new clients in order to grow and succeed in your practice areas. In terms of creating an online presence for your firm, much like your office’s appearance and marketing materials, your website must project a qualified, organized image. The more professional your website appears, the more credible it will be for potential clients visiting your website for the first time.
However, many law firms do not truly understand the difference between choosing a custom design for their websites and simply building one using readily-available website templates. There are benefits and drawbacks of each, so it is important to fully weigh your options before choosing a method for building or redesigning your firm’s website.
Why Choose a Custom Design?
Custom website designs are unique; no other law firm will have a website like yours. As a result, this method is more adaptable to the needs of your firm as well as the needs of your current and future clients. These custom designs are also typically HTML and CSS validated, and an experienced web designer will take your future plans for the website into consideration as they choose the appropriate technologies to use while building your site.
On the other hand, the cost for a one-of-a-kind website design is typically much higher than that of a website template, and it may take several weeks or months for a developer to finalize your design. Additionally, in many cases, you are unable to see the design until it is fully finished. These custom websites are often complicated and technical, so it’s more difficult for you to make any changes to your website. Instead, you may need to rely completely on a web developer to make any and all changes.
Why Choose a Website Template?
There are several advantages to website templates, including the ability to fully see what you will be receiving. In other words, you have the option to choose from a wide selection of pre-made templates that still allow you to customize the layout and design to fit your firm’s individual needs. Website templates typically require a shorter development time and are generally low cost, making them an excellent option for those who are desiring to get their sites up and running as soon as possible. And as previously mentioned, these types of websites are not as complex, making it possible for you to tweak your website yourself if you so desire.
However, these designs are not fully unique, and you may have chosen a template similar to another law firm. It’s important to make sure that the template is fully customizable while allowing you to implement SEO. Some website templates are not built to be indexed by the search engines, so it is important to ensure that the background coding of the website is correctly done.
The bottom line when deciding between a customized design and template is that it is almost always sensible to begin your project with a website template. Regardless of the amount of customization that your website may require, beginning with a template can provide you with a visual point of reference from which to start, thus reducing the amount of time spent deciding upon a design. You always have the option to customize certain elements to help your firm’s page stand out among the competition. In other words, using a template can get you on the right path without the headache of choosing a full design.
Ready to Get Started?
To learn more about how Black Fin can help you to build a solid, informative website to promote your services and seek new clients, please call us today at 530-215-1159 or fill out our contact form for a free consultation. We can discuss your design options with you and answer any questions you may have about the process. We enjoy watching our clients succeed and helping them to achieve their goals, so please reach out to us for more information about how we may be of assistance.