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Black Fin Interviews: Dr. Nick Oberheiden

By: blackfin | June 14, 2018

Black Fin’s Marketing Director, Jon Gimpel, sits down with Dr. Oberheiden to discuss how he’s found success with internet marketing, what he still has questions about, and whether new attorneys can find success using the internet to drive leads in 2018. While we like writing about best practices, industry trends, and case studies, one of…

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PPC for Lawyers

The Average Law Firm Conversion Rate? We Beat it Seven Times Over [Case Study]

By: blackfin | September 22, 2017

The PPC Problem and Black Fin’s Approach Pay-Per-Click all comes down to how much you pay per click — and whether it’s getting you what you want. At Black Fin, we’re consistently getting our clients more than double the average PPC conversion rate for law firms without breaking their budgets. In fact, for one of…

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What Does Internet Marketing Success Look Like for Law Firms? [Case Study]

By: blackfin | February 28, 2017

In the great, big world of internet marketing, sometimes it’s difficult to know whether or not your marketing efforts are helping to grow your firm as they should. You might get frustrated with the fact that tangible, measurable results from SEO work are not immediate, but take some time to “kick in” and reap a…

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It’s The Little Things: How Small Changes to Your Law Firm’s Website Can Radically Improve Your Conversion Rate [Case Study]

By: blackfin | December 16, 2016

What if I told you that a few small changes to your website could result in double the conversions? That making some simple modifications – like swapping out an image, tweaking your site’s navigation, or refining your homepage’s unique selling proposition – could increase user engagement and action substantially, with no more than a few hours…

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Black Fin - Law Firm Web Design, Internet Marketing & SEO

How to Develop a Winning Competitive Advantage for Your Law Firm

By: blackfin | June 14, 2013

I recently saw an interview with billionaire investor Warren Buffett. Buffett was asked about which qualities of a company he looks for when assessing an investment opportunity.  Without hesitation he answered, “an enduring competitive advantage.” This led me to thinking about what this means for my own business and for the businesses of my clients.  We…

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