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Finding the right Law Firm Marketing Agency

So Your Boss Tasked You with Hiring a Law Firm Marketing Agency…

By: blackfin | September 27, 2018

A Complete Overview of Digital Marketing for Lawyers, Just for Junior Associates In law firms of almost any size, a young / new associate’s desk tends to sit downstream, where only the cases that no one else fetched from the water end up. And then there are the non-cases… all those menial housekeeping tasks that…

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Law Firm Marketing: What’s Worth Spending Money on in 2018?

By: blackfin | April 26, 2018

There’s a question we hear from partners, managing partners, and marketing managers at law firms all the time: what’s worth spending money on? The menu of marketing expenditures available to partners at small-to-midsize firms is extensive. But what’s a good investment? Below, we consider the most popular options and offer a frank assessment of their…

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2018 Marketing Checklist

Start Your Year Off Right: Law Firm Marketing Checklist for 2018

By: blackfin | February 8, 2018

Happiness expert and New York Times bestselling author Gretchen Rubin offers her readers some sage advice: “Something that can be done at any time is often done at no time.” In other words, it helps to have deadlines — some system of accountability to ensure you get things done. Through years of working closely (and exclusively)…

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Why Are Images and Videos So Important? Are They Necessary for Good SEO Results?

By: blackfin | February 1, 2018

When it comes to writing articles for your law firm’s website, it’s easy to focus on the words. That makes sense… words are the things you write, right? And they matter a lot. Written content is still your website’s most valuable asset in terms of SEO. High-quality webpages and blog articles, written at sufficient length…

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SEO for Lawyers: Law Firm SEO Training Program

By: blackfin | January 31, 2018

The information below was created by the talented veterans at Black Fin, who have been working exclusively with law firms for more than 9 years. It was previously published on the Internet Marketing Geeks (IMG) website, which is a branch of Black Fin designed to help lawyers who are not ready to hire an SEO…

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Black Fin 2018 Law Firm Marketing Trends Report

By: blackfin | December 11, 2017

With 2018 sure to be another interesting year – both in terms of the legal marketing world and the world at large – we’re thrilled to present our annual law firm marketing trends report. Each year we prepare this report as a touchstone for the state of the industry and where we see it headed….

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Why Law Firms Should Use WordPress Instead of Wix for SEO

By: blackfin | November 23, 2017

An attorney called our office the other day and asked about building a law firm website using Squarespace or Wix. Would he get anywhere with those services in terms of SEO? He’s not the first to ask. So we’re following some of our own advice: if multiple clients have asked you the same question, blog…

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Social Media SEO

What Social Media Accounts Are Worth Your Time (from an SEO Perspective)?

By: blackfin | November 16, 2017

“You should be using social media!” is the new “an apple a day keeps the doctor away.” Good advice, and you know it’s probably true, but you’ve heard it so many times that you’re used to tuning it out. Besides, if you’re not naturally inclined toward social media, it probably doesn’t sound like a lot…

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SEO Agencies

How to Choose the Best SEO Agency for Your Law Firm

By: blackfin | November 2, 2017

Full disclosure: we’re a little biased here. After all, you’re reading an article about choosing the best attorney SEO provider, and it’s written by… an attorney SEO provider. (Spoiler alert: we do happen to think we’re the best.) But in today’s article, we want to give you a concrete list of things to consider when…

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Bad Links SEO

All Links Are NOT Created Equal: Why Some Links Are Bad for SEO

By: blackfin | October 27, 2017

Your Link Building Strategies Might Actually Be Hurting You on Google There are two kinds of truths in SEO: absolutes and those that change with the tide. An absolute SEO truth, for example: the more effort you put into your search engine optimization and online marketing, the bigger the benefits you’ll see in the long…

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Mr. Mustache Reviews

What We Learned from Mr. Mustache on Becoming the Leader in Google Review Generation for Your Niche

By: blackfin | October 9, 2017

I’ve been in countless marketing meetings with attorneys. Usually, I’m the one who gets to dispel the marketing advice. But sometimes that works the other way, too. In fact, one of the most memorable marketing meetings I’ve had with an attorney ended with perhaps one of the most valuable pieces of advice I had heard…

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How to rank in Google Maps

Ultimate Guide to Google Maps SEO

By: blackfin | July 20, 2017

Google Maps SEO Services – Get Found Today! If it’s not yet clear, A LOT of current local SEO work revolves around Google. It’s the largest search engine there is, by a long shot, but it doesn’t stop there. Because of this, it’s immensely important to properly set up and optimize your Google My Business listing…

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5 SEO Practices That No Longer Apply

By: blackfin | July 11, 2017

Yesterday’s high-end computer is today’s way-too-heavy paperweight. Last decade’s unnecessarily animated website is this decade’s “This page can no longer be found.” Your father’s Yellow Pages ad is the new generation’s Pay-Per-Click campaign. You get our point… technology changes fast, and so do the ways we use it to market a law firm. For nearly…

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Avvo Reviews

Avvo Reviews 101: Everything Lawyers Need to Know

By: blackfin | June 22, 2017

To an accomplished attorney who’s worked incredibly hard for his or her reputation, nothing can be more frustrating than some Joe Schmoe online who posts a bad review of you for the whole world to see. Nearly as frustrated: the lawyer who doesn’t have bad reviews but can’t seem to get many good ones either….

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AVVO rating

How to Achieve a 10-Star Rating in AVVO

By: blackfin | June 8, 2017

How would you like it if a group of non-attorneys critiqued your legal services without your permission… and then published their opinion online for the whole world to see? What if those non-attorneys weren’t people but robots? And what if all of your prospective clients really trusted those robots’ point of view? Welcome to the…

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