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Evaluate Your Guest Post Submissions

By: blackfin | March 1, 2018

Once you have received a number of applicants, start sifting through and begin compiling a list of each writer and the sites they’ve said they will post to. Start a spreadsheet with a separate tab for each writer. Create columns labeled: Name/URL, DA, PA, TF Homepage, CF Homepage, Price, Do-follow/No-Follow, TF/CF, Organic Traffic More than…

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Finding a Guest Post Writer

By: blackfin | March 1, 2018

What is it? Guest posts are another way to build your site’s backlink portfolio. Simply put, a guest post is an article, existing or newly written, that is relevant to your firm or practice area. It is published on a high authority site and provides a link back to your website within the body of…

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Local Outreach Research and Evaluation

By: blackfin | March 1, 2018

What is it? Oftentimes, a simple donation or sponsorship to an organization can get you a link back to your site. Most organizations have some form of donor recognition page where they will either list names or display donor’s logos with a link back to their websites. Why it’s important: Backlinks play a HUGE factor…

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Directory Submission

By: blackfin | March 1, 2018

What is a directory submission? Directory submission is the process of listing your site to various directories or databases under the correct category or sub category. Why they are important? They are important for strong link building as well as driving traffic to your site. Steps to take: Create new Google Spreadsheet and copy all…

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Advanced Majestic Audit

By: blackfin | March 1, 2018

What is it? Majestic SEO is an SEO tool which contains key metrics such as Trust Flow, Topical Trust Flow, and Citation Flow. This tool allows you to monitor your backlinks or spy on your competitors. Why it’s important: If a competitor attacks your website with negative SEO or if you’re possibly going to receive…

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Checking For Errors In GSC

By: blackfin | March 1, 2018

What is it? Google Search Console (GSC) (formerly Webmaster Tools) is a resource for business owners or webmasters to monitor the technical performance of a website over time. Why it’s important: GSC is able to detect errors about your website that you may not be able to find on your own or from other tools….

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Get 5 Reviews This Week

By: blackfin | March 1, 2018

What is it? Google reviews show up in the “snack pack” (the box above the organic search results with, generally, three map listings). It is imperative that you obtain reviews on a regular basis to build trust with future clients. What do Map reviews look like in Google? Of course you would click on Tim…

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Title Tags

By: blackfin | March 1, 2018

What is it? The title tag is an HTML element used to briefly describe the topic of a web page and is essential in optimizing your website for both SEO and user experience. The title tag is displayed in two places: It shows in your browser here- It also shows up in the search results…

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Headers

By: blackfin | March 1, 2018

What is it? A header is a type of HTML tag which helps both users and search engines interpret what the topic of an entire page is, and the context of specific sections of that page. You can think of headers like taking notes from a textbook. Imagine you’re on Chapter 4: Email clients. And…

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Content Optimization

By: blackfin | March 1, 2018

What is content optimization? Content optimization isn’t about just stuffing keywords into a page. It is used to make your website page(s) more attractive to search engines as well as providing quality and relevant information to the reader. Why is it important? Having optimized content is important to build trust, establish authority, create quality, and…

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Schema Markup

By: blackfin | March 1, 2018

What Is It? Schema markup is vital for both your business and your website. It allows crawlers (and therefore the search engines) to better understand the website that is being crawled, as well as the key business attributes that are therein defined. Why It’s Important Correctly marking up your business, services, products and reviews provides search…

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The Rockefeller Method

By: blackfin | March 1, 2018

What is it? The Rockefeller Method is an IMG original where you collect listings that rank for your website and purchase affordable link building services to promote those listings so they rank better in Google providing you with: Improved rankings for your site Improved reputation in the search results by promoting positive listings (i.e. negative…

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XML Sitemap

By: blackfin | March 1, 2018

What is it? The XML sitemap is an XML file which contains all of your website’s URLs. This file is crawled by search bots so that they can find all of your web pages. Why it’s important: Search engines expect you to have it Search engines use the XML sitemap to discover all of your…

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Internal Links

By: blackfin | March 1, 2018

What is it? An internal link is an HTML link that leads to a webpage on your website. Why it’s important: Allows users to find relevant pages based on the page they’re on Defines your link architecture for search engines to understand what webpages are the most important and how they relate to each other…

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Meta Descriptions

By: blackfin | March 1, 2018

What is it? The meta description is a form of meta data written in HTML which describes the content of the web page. The meta description is used to entice clicks from search engine queries which means the meta description needs to be compelling to users. It shows up in search engines here: Why it’s…

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