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How to prepare for the GDPR

Law Practice Management: Is Your Law Firm Ready for the GDPR?

By: blackfin | May 23, 2018

Although law firms in the United States have always had an ethical obligation to maintain the confidentiality of their clients’ information (and have increasingly been subject to state-specific data privacy laws in recent years), the legal requirements for managing a law firm have traditionally been somewhat limited. For law firms that have clients in the…

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Putting Super Lawyers on Your Website: Tactic or Tacky?

By: blackfin | January 11, 2018

It’s one of the most frequently searched queries by attorneys in the United States: what is the Super Lawyers award, does anyone care about it, and does the designation belong on your website? With any oft-asked question comes a million answers, and you’ll find replies in either extreme online. Some blogs feel very strongly that…

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Bar Advertising Rules

Bar Advertising Rules & Regulations for Law Firms: 6 Common Mistakes

By: blackfin | November 9, 2017

Is Your Law Firm Unwittingly Violating Your State Bar’s Advertising Rules? Attorneys spend years of law school followed by decades in the office understanding, interpreting, and upholding the law. But a surprising number of attorneys are not very familiar with the guidelines regarding legal marketing ethics as outlined by their state’s bar association. Not only…

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Black Fin - Law Firm Web Design, Internet Marketing & SEO

A New Era of Online Attorney Marketing? Understanding AVVO Legal Services

By: blackfin | February 8, 2016

In recent years, legal clients have been gravitating more and more toward fixed fee services, flat fee services, and limited scope representation. Unlike traditional client-attorney relationships, these new a la carte options connect an attorney with a client only for a short time and in exchange for a single, clear-cut deliverable – such as helping…

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Position Your Law Firm to Survive the Coming Changes

By: blackfin | February 6, 2015

A new world is already upon us. I spend most of my days speaking with attorneys, and the ones who are finding success are the ones who are embracing our new Internet-dominated world. I got started in the legal industry over 7 years ago. My early clients didn’t really believe in using the Internet to…

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Black Fin - Law Firm Web Design, Internet Marketing & SEO

Google Maps vs. Spammers

By: blackfin | April 27, 2014

Nyagoslav Zhekov of the Whitespark blog recently conducted an interesting interview with Dan Austin about Google Maps. According to Austin, a vocal critic of Google maps, Google is not doing a very good job of protecting Google Maps from spammers. Google Maps for the Secret Service and the FBI were purposefully hijacked by Bryan Seely,…

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Black Fin - Law Firm Web Design, Internet Marketing & SEO

The Weekly: Internet Marketing News for Lawyers (Ep. 2)

By: blackfin | November 23, 2013

A short round-up of the latest stories and news in the Internet marketing world that is pertinent to the legal community. 20 Captivating Marketing Statistics This Infographic shares what you can expect in marketing. Some interesting predictions and trends include: Social media budgets are expected to double within the next five years. Emails with social…

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The Weekly: Internet Marketing News for Lawyers (Ep. 1)

By: blackfin | November 15, 2013

A short round-up of the latest stories and news in the Internet marketing world that is pertinent to the legal community. 1) Creative Link Building Ideas For Really Boring Websites The best way to build exciting links is to think outside of the box. Start with a category map and with the help of your…

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