So Your Boss Tasked You with Hiring a Law Firm Marketing Agency…
By: | September 27, 2018
A Complete Overview of Digital Marketing for Lawyers, Just for Junior Associates In law firms of almost any size, a young / new associate’s desk tends to sit downstream, where only the cases that no one else fetched from the water end up. And then there are the non-cases… all those menial housekeeping tasks that…
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Legal Content Marketing: Fact vs. Fiction
By: | September 6, 2018
8 Claims People Make About Attorney SEO & Legal Content Marketing for Lawyers How to succeed at legal content marketing? Ask Google and you’ll get ten different answers on your first page of results. This conflicting guidance stems from the passage of time. What worked in attorney SEO five years ago doesn’t necessarily work…
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How to Increase Your Email Open Rates
By: | August 22, 2018
Tips & Tricks for Getting Clients to Open & Act on Your Law Firm’s Emails Heard the rumor that email marketing doesn’t work anymore? Bought into it yourself, maybe? It’s easy to see why you would: Email has been around for a very long time, Most people complain that they get too much of it,…
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Things Law Firms Should Be Blogging About (But Aren’t)
By: | July 12, 2018
12 Ways for Marketing Managers to Take Law Firm Blogging Topics to the Next Level Spinning your wheels in the muddy embankment of law firm blogging? You aren’t alone. If there’s one reason that law firm blogs don’t get updated often, it’s time (especially when lawyers try to write blog articles on their own). But…
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The Ultimate Guide to Writing Guest Posts as an Attorney
By: | May 18, 2018
As an accomplished attorney, you’ve acquired more than just a successful business and an impressive degree. You also have real expertise in an area that most people are curious about, and that lends you some publishing credibility. Accordingly, you might consider getting into the attorney guest post game — not as a hobby or an…
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Can You Reuse Old Blog Articles on Your Law Firm’s Website?
By: | May 14, 2018
“There is nothing new under the sun.” It’s an ancient pearl of wisdom, dating back to the book of Ecclesiastes and repeated by millions in the generations since. But if you’re a marketing manager at a law firm, you might wonder whether the maxim ever made its way to the guys at Google. The search…
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Law Firm Marketing: What’s Worth Spending Money on in 2018?
By: | April 26, 2018
There’s a question we hear from partners, managing partners, and marketing managers at law firms all the time: what’s worth spending money on? The menu of marketing expenditures available to partners at small-to-midsize firms is extensive. But what’s a good investment? Below, we consider the most popular options and offer a frank assessment of their…
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How Law Firms Can Do Content Marketing & Get Results
By: | April 11, 2018
Our headline presents two different inquiries: How can law firms do content marketing? and How can they get results with content marketing? We’re going to answer those questions in two separate sections below. But first, let’s define what we mean by “content marketing” and “results.” Content marketing is the art of creating and publishing original…
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Marketing To Millennials: Basics For Attorneys & Law Firms
By: | January 5, 2018
If you aren’t marketing your law firm website with the Millennial generation in mind, you are advertising without thinking of the legal needs of almost 90 million Americans. Not only are Millennials getting older (currently, they are between 18 and 38) but they are also becoming more stable: they have cars, homes, families, and jobs….
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Copyright Rules for Using Internet Images in Your Website or Newsletter
By: | December 11, 2017
As a law firm marketing agency, we write our blog articles primarily with lawyers in mind. Today, we address a topic that you might expect attorneys to already know about, but it’s one that is nevertheless getting a lot of law firms in trouble. It’s also a topic that applies to everyone in every field,…
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Black Fin 2018 Law Firm Marketing Trends Report
By: | December 11, 2017
With 2018 sure to be another interesting year – both in terms of the legal marketing world and the world at large – we’re thrilled to present our annual law firm marketing trends report. Each year we prepare this report as a touchstone for the state of the industry and where we see it headed….
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Why You Shouldn’t Write Your Own Content
By: | August 24, 2017
How’s it going, polymath? Wait… what did we call you? Polymaths are highly proficient people whose expertise encompasses a broad range of subjects and skills. And if you’re a lawyer, there’s a pretty good chance you are one. You practically have to be. The law touches nearly every major issue and area in modern life,…
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Guidelines For Writing Effective Attorney Bio Pages
By: | January 22, 2017
Consistently, bio pages are some of the most viewed and read web pages on attorneys’ websites. Why? Because bio pages are the place where prospective clients can get a feel for you as a person, a place where they can determine whether or not you are competent and trustworthy enough to handle their legal needs….
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How Long-Form Content Can Boost Your SEO, Engage Users and Drive Conversions
By: | October 11, 2016
When developing content for your website – whether it be a blog post or web page – you’re sure to encounter the question of how long your content should be per page. Does it matter? After all, whether you’re writing the content yourself or paying a freelancer to write it, it’s an important question, leading…
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Mid-Year Marketing Trends for Law Firms: Are You Keeping Up?
By: | August 23, 2016
At the start of each year, everyone is looking to plan for – and incorporate – the latest marketing trends. We help law firms who are searching for ways to increase their ROI quickly, and stay ahead of these trends to ensure long-term success. (Hence, our 2016 law firm trends report, ahem.) But we are…
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