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Things Law Firms Should Be Blogging About (But Aren’t)

By: blackfin | July 12, 2018

12 Ways for Law Firm Marketing Managers to Take Topics to the Next Level Spinning your wheels in the muddy embankment of blogging? You aren’t alone. If there’s one reason that law firm blogs don’t get updated often, it’s time (especially when lawyers try to write blog articles on their own). But if there’s a…

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The Ultimate Guide to Writing Guest Posts as an Attorney

By: blackfin | May 18, 2018

As an accomplished attorney, you’ve acquired more than just a successful business and an impressive degree. You also have real expertise in an area that most people are curious about, and that lends you some publishing credibility. Accordingly, you might consider getting into the attorney guest post game — not as a hobby or an…

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Can You Reuse Old Blog Articles on Your Law Firm’s Website?

By: blackfin | May 14, 2018

“There is nothing new under the sun.” It’s an ancient pearl of wisdom, dating back to the book of Ecclesiastes and repeated by millions in the generations since. But if you’re a marketing manager at a law firm, you might wonder whether the maxim ever made its way to the guys at Google. The search…

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Law Firm Marketing: What’s Worth Spending Money on in 2018?

By: blackfin | April 26, 2018

There’s a question we hear from partners, managing partners, and marketing managers at law firms all the time: what’s worth spending money on? The menu of marketing expenditures available to partners at small-to-midsize firms is extensive. But what’s a good investment? Below, we consider the most popular options and offer a frank assessment of their…

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How Law Firms Can Do Content Marketing & Get Results

By: blackfin | April 11, 2018

Our headline presents two different inquiries: How can law firms do content marketing? and How can they get results with content marketing? We’re going to answer those questions in two separate sections below. But first, let’s define what we mean by “content marketing” and “results.” Content marketing is the art of creating and publishing original…

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Marketing

Marketing To Millennials: Basics For Attorneys & Law Firms

By: blackfin | January 5, 2018

If you aren’t marketing your law firm website with the Millennial generation in mind, you are advertising without thinking of the legal needs of almost 90 million Americans. Not only are Millennials getting older (currently, they are between 18 and 38) but they are also becoming more stable: they have cars, homes, families, and jobs….

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Copyright Rules for Using Internet Images in Your Website or Newsletter

By: blackfin | December 11, 2017

As a law firm marketing agency, we write our blog articles primarily with lawyers in mind. Today, we address a topic that you might expect attorneys to already know about, but it’s one that is nevertheless getting a lot of law firms in trouble. It’s also a topic that applies to everyone in every field,…

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Black Fin 2018 Law Firm Marketing Trends Report

By: blackfin | December 11, 2017

With 2018 sure to be another interesting year – both in terms of the legal marketing world and the world at large – we’re thrilled to present our annual law firm marketing trends report. Each year we prepare this report as a touchstone for the state of the industry and where we see it headed….

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law firm website content

Why You Shouldn’t Write Your Own Content

By: blackfin | August 24, 2017

How’s it going, polymath? Wait… what did we call you? Polymaths are highly proficient people whose expertise encompasses a broad range of subjects and skills. And if you’re a lawyer, there’s a pretty good chance you are one. You practically have to be. The law touches nearly every major issue and area in modern life,…

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Guidelines For Writing Effective Attorney Bio Pages

By: blackfin | January 22, 2017

Consistently, bio pages are some of the most viewed and read web pages on attorneys’ websites. Why? Because bio pages are the place where prospective clients can get a feel for you as a person, a place where they can determine whether or not you are competent and trustworthy enough to handle their legal needs….

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How Long-Form Content Can Boost Your SEO, Engage Users and Drive Conversions

By: blackfin | October 11, 2016

When developing content for your website – whether it be a blog post or web page – you’re sure to encounter the question of how long your content should be per page. Does it matter? After all, whether you’re writing the content yourself or paying a freelancer to write it, it’s an important question, leading…

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Mid-Year Marketing Trends for Law Firms: Are You Keeping Up?

By: blackfin | August 23, 2016

At the start of each year, everyone is looking to plan for – and incorporate – the latest marketing trends. We help law firms who are searching for ways to increase their ROI quickly, and stay ahead of these trends to ensure long-term success. (Hence, our 2016 law firm trends report, ahem.) But we are…

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16 Top Attorney Marketing Trends for 2016

By: blackfin | December 22, 2015

We don’t have a crystal ball, but we do pay very close attention to everything that happens in the marketing world, especially law firm marketing. Below, we’ve listed the top 16 attorney marketing trends for 2016, from optimizing for voice search to paying closer attention to how your receptionist answers the phone. Make 2016 the…

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Black Fin - Law Firm Web Design, Internet Marketing & SEO

10 User Experience Facts That Attorneys Need To Know

By: blackfin | December 12, 2015

User experience (UX) is a vitally important consideration for attorneys and law firms, both when they are initially designing their website and when they are testing, improving, and tweaking an already-established site. Poor UX can be why a reader clicks away from your site just seconds after arriving, or why a reader carefully considers your…

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Law Firm Website Conversions

How to Increase your Law Firm’s Website Conversions

By: blackfin | September 27, 2015

Are you looking to increase conversions? Are you ranking well, but not converting well? Do you want to see more of your online leads turn into real clients? There are a sea of law firm digital marketers who claim that they do conversion work and that your firm will see increased conversions. Take it from…

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