What is a GMB page?
GMB (Google My Business) is an easy-to-use marketing tool that anyone can use for free. It’s designed to make life easier for businesses, brands, artists, and organizations to manage their online presence across Google.
What’s the difference between Google My Business, Google Places for Business, and Google+ Pages Dashboard?
Google My Business (GMB) has been integrated with Google+ Local, the business listing that used to appear for local businesses in Google+. If you previously used Google Places for Business or Google+ Pages dashboard to manage your business information, your account has been automatically upgraded to Google My Business.
What is the importance of GMB?
Google My Business helps streamline your business information, such as business name, addresses, phone numbers and business hours across all Google products. AdWords, Insights, Google+, Maps and Search are all closely tied into Google My Business. It simplifies the process of harnessing the power of the Google tools to get more traffic to your business.
“You simply don’t exist if you don’t create a Google My Business page…”
- It’s one of Google’s primary sources of data
Google collects the information on your Google My Business and put it into a massive server cluster. Together with the information collected from other primary sources (Aggregators, Mapmaker, etc.), these will be reviewed and used to match information of your business listings across the web. It is essential for business owners to set up the information on your GMB correctly before verification.
- It improves search visibility
Once you create and verify your GMB listing, your most important info will be on display right away, with the rest of your content only a click away from those searching for you. You’ll still be listed in the regular search engine results, but now you’ll also take over the right-hand column, giving you even more exposure.
- It puts your business on the maps
Google Maps is still accessed on over half of all smartphones in the US as of July 2015. Apple is making great strides with its own mapping app, but there’s no doubt about the current popularity of Google Maps. Therefore, it’s vital that your business – or those of your clients – is listed on the Google Maps platform.
- It manages business information
GMB dashboard lets you easily manage your business information that Google users see when they search for your business. Being able to update it in one place and have it reflect those changes across the board is an advantage for you. When people find your business on Google Maps and Search, make sure that they have access to information like your phone number, street address, operating hours, website details, photos and other relevant information that might make searches more focused and successful.
- It connects you with clients
GMB offers a place for customers to leave ratings and reviews about your business. It makes it easier for you to monitor and respond to positive and negative reviews. This allows potential customers to see what others have to say about your services.
After setting up your business listing under your account, you will need to verify the listing to prove that you’re authorized to manage the business listing. This usually takes place by mail or postal verification. Google sends a postcard with a pin number that you will need to enter on the verification page of your listing to prove that you are indeed the business owner.
The Value of a Verified Google My Business Page
- Builds Trust
A verified Google My Business establishes trust in the eyes of the general population. It can both help customers find you and tell them the story of your business. It’s twice as likely to be considered reputable by everyone.
- Allows optimization and update of business data
After your business is verified, you’re free to make corrections. Business owners should ensure that their business page stands out and attract new customers. Details should be rechecked from time to time. If possible, owners should try refreshing images or uploading higher res versions.
- It prevents misinformation
If your business is in a brand-new location, it simply doesn’t exist, but odds are you’re taking over a business space that was previously occupied. Without claiming your business, people will still be seeing the old advertisements for the previous business.
- Sets proper category
Verified listings get to specify categories that they would like to associate with their business. There can be a difference between an Law Firm and a Personal Injury Attorney, so it’s best not to let Google make the choice for you. Categories should describe the overall core business and should not pertain to other businesses that are nearby or related.
- Creates opportunities
A verified Google My Business allows you to open yourself up for customer comments, tips, suggestions, and critiques. It would not only help potential customers decide to hire you for your services, but It would also help you see the areas of your business that needs improvement.
- The business owner made NAP changes in the dashboard while waiting the PIN was already on the process. If this happens, the PIN will be invalid and you will have to redo the process.
- A secondary request for a PIN is made. The first one to show up will not work and is invalidated once the second one is requested.