Imagine millions of tiny spiders crawling all over everything you own.
It’s a creepy image, but when it comes to web indexing, spiders are very, very good things. In fact, you want Google’s spiders crawling all over your web pages as often as possible, and you want them to find lots of great, high-quality content while they are there.
But let’s back up a bit.
When you conduct a search in Google, you are almost immediately presented with a list of relevant websites from around the world. Where does Google get this list, and how is the list ordered? The answer is that Google has an army of “spiders” (also knows as Googlebots) constantly searching the web for new and interesting pages. The spiders – which are really computer programs – surf the web much like humans, collecting information about pages and bringing it home to Google to index. This crawling and indexing system makes it possible for Google to keep track of about 40 billion web pages, and to recommend some of these web pages to millions of users looking for answers and information each day.
Still, Google spiders only index about 10 percent of the web. That means that 90 percent of all pages that exist online will never come up in a Google search. That means 90 percent of the web isn’t reaching users, leading to new clients, or improving anyone’s business. In truth, if you aren’t being noticed by Google’s spiders, your pages aren’t being indexed. And if your pages aren’t being indexed, users aren’t finding you by using the world’s most popular search engine.
I bet you are wishing you had some spiders crawling all over your stuff now.
Remember that Google spiders are creatures of habit. If they find great content on your site each time they visit, they will keep visiting. Spiders beget spiders, and spiders make sure your awesome, high-quality pages are indexed and ready to be found by your next great client.
Do you feel like your website is hidden in some dark corner of the web? We can help increase your traffic, your visibility, and your conversions. To learn more about our services, and to start seeing some spiders, contact us today by calling (877) 777-0571 or filling out our quick contact form.