How to Increase Traffic to Your Website

By Lenny Ford

Posted:

Category: SEO


To increase traffic to your website, you should optimize your web page for search engines like Google, Bing, and Yahoo, use advertising, post on social media, write a blog, and acquire backlinks. Those are the primary ways of getting more visitors to your page. And if all this sounds complicated to you, you shouldn’t worry, as, in this article, we will explore all of these in the most simple way possible.

Why do you want to have more Traffic?

The answer is simple – the more visitors you get to your website, the more potential clients you have. Visiting your website most of the time is the beginning of your relationship between you and your client. So the more people who visit your page, the better it is for your business. Remember, your website is the way to attract clients, establish credibility, and advertise your services.

How do you get more people to visit your site? Search engines like Google, Bing, or Yahoo organize results from the most relevant to the least relevant content, and this is what is called Ranking. If your web page appears in the results of a particular search query, it means your web page ranks. If your web page is one of the first few pages in the results, you are more likely to get visitors, and that’s why you want to rank high. The more traffic you have, the better your page ranks – and the better your web page ranks, the more traffic you get.

On-Page and Off-Page SEO

On-page SEO is a process of optimizing a web page to rank higher and earn relevant traffic. In terms of ranking, the first and foremost factor is the content of your page and its relevance to the search. Also, if your content is relevant and useful for users, they are going to stay longer on your page, and this can have a good impact on your ranking. SEO, unlike advertising, is free. But if you cannot optimize your page yourself, you might have to pay for SEO services. If you want to find out more about SEO, consider reading the article on MOZ The Beginner’s Guide to SEO at

https://moz.com/beginners-guide-to-seo

Off-page SEO involves acquiring backlinks, promotions, or using social media.

The essential part of off-site SEO is backlinks. Google considers your webpage trustworthy when others link back to it. If reliable and relatable websites talk about your page, you are going to rank better. There are three different types of links: Natural links, Manually Built links, and Self-created links. Natural links are given without any action from a page owner – just like we linked to MOZ earlier in this article to provide you with a useful guide to SEO. Manually built links involve different activities like getting customers to link to your website, asking influencers to link to your content, or even writing different pages to share your content. Self-created links are achieved through commenting on blogs, form signatures, and guest posts – and usually are used to fool search engines. Google devalues and even penalizes these types of links, so we don’t recommend using them.

SEO is an excellent tool in getting more traffic, but keep in mind, SEO takes a long time to achieve desirable results. Sometimes, it takes several months or even years to get top positions.

Google AdWords (PPC)

PPC stands for pay-per-click, and it is an internet-marketing model where webpage owners pay a fee each time their ads get clicks. In some cases, you can choose to pay per views instead of per click. Usually, when users search for something, on the first page, at the top, the “Ad” icons on some of the results indicate that they are paid advertisements. Not to get confused, PPC doesn’t help with ranking, it just places your page on the first page as an advertisement. But once you stop paying for PPC, you will lose the position and traffic generated from PPC will stop. The great thing about PPC is that the results are instant and guaranteed, while with SEO, it takes a long time to rank high. So what you can do to get more traffic is to use PPC while you are optimizing your webpage. And once your page ranks high, you can stop paying for clicks.

Social Media as a Free Marketing Tool for Increasing the Traffic

Nowadays, social media has become a great marketing tool, and what is lovely about it is that it’s free. The most famous social media platforms are Facebook, Instagram, Twitter, and LinkedIn. However, there are more options like Pinterest, Reddit, Tumblr, Google+, and Snapchat. To choose the right platform, research your potential clients and invest in the one that is more likely to be visited by them. No matter which platform you use (or if you decide on using them all), make sure to fill in all the information about your business and link your website. Social media helps you share different types of compelling information to the target audience. You can use visuals, like pictures or videos, to illustrate the content you are posting about. Being active on social media drives more traffic to your site and helps you advertise your business. Also, social media enables you to engage with your clients directly and answer their questions online. This will help generate positive opinions about your company.

Writing a Blog Helps to Increase the Traffic to Your Website

And finally, write blog articles! Blogs are beneficial for SEO. If you write regularly on topics that are relevant to your audience, have high-quality content, and you keep updating the blog, it can significantly impact your website’s performance in search engines like Google.  Having a blog is a wonderful way to keep your website fresh. Google doesn’t want to provide users with outdated information, so when your website keeps being updated, it’s like a signal to Google that your website is alive and has fresh content. If there is no reason for updating your homepage, the blog is always a great way to add new content to a website. Another reason for writing a blog is that, if visitors stay on your page longer, Google considers your information to be helpful for them, meaning it will help you rank higher. A blog also gives you a chance to have internal links pointing from one page of your website to another. It helps you earn backlinks from external sources. And as we have already mentioned earlier in this article, Google considers your webpage trustworthy when others link back to it. And finally, a blog, like social media, helps you connect with your potential clients, and it’s a great way to start doing business with them.



Client Review

Rating:

"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."

- Seth Gladstein, Gladstein Law Firm