How to Generate More Leads with SEO
Almost every business, old or new, is in the market for new clientele. After all, that’s the intuitive point of business marketing. With a million
Top 10 Case Management Software Programs for Law Firms
Lawyers have to do many things they’d rather not. Researching the best case management software is on that list. You probably didn’t go to law
5 Templates for DIY Attorney Letterhead
There isn’t a lot of “do it yourself” in the world of lawyering. You do your own online research, but you have to pay Westlaw
50+ Awesome Logos for Law Firms
Welcome to The Law Offices of Last Name, Last Name, and Last Name. That’s what most clients see and hear when they encounter your law
Black Fin Law Firm Marketing Trends Report
Our Annual Look At What Marketing Trends Will Help Your Firm Most It’s finally here, the NEW Marketing Trends Report. To say that we are
Finding a Guest Post Writer
What is it? Guest posts are another way to build your site’s backlink portfolio. Simply put, a guest post is an article, existing or newly
Local Outreach Research and Evaluation
What is it? Oftentimes, a simple donation or sponsorship to an organization can get you a link back to your site. Most organizations have some
Directory Submission
What is a directory submission? Directory submission is the process of listing your site to various directories or databases under the correct category or sub
Ninja SEO Process
Why is this important? The ninja SEO process was created for smaller clients who didn’t have a lot of time set aside in the first
Expired Domains
What is it? This is one of the most powerful, fast working, SEO tactics you can use in 2017. It’s also highly controversial. Unlike most
Getting Started: Videos & Information
What is SEO? and other “Must See” materials: How Search Works by Google: https://www.youtube.com/watch?v=BNHR6IQJGZs Evolution of Search by Google: https://www.youtube.com/watch?v=mTBShTwCnD4 How Google Makes Changes to
Black Fin 2018 Law Firm Marketing Trends Report
With 2018 sure to be another interesting year – both in terms of the legal marketing world and the world at large – we’re thrilled
The 8 Most Beautiful Law Firm Offices in the World
You might have more My Cousin Vinny in you than you realize… at least when it comes to your law firm office. Who can forget
Company news: Black Fin Makes It into the Inc. 5000!
It’s a happy day. Black Fin has been named the 821st fastest growing, privately held company in the U.S. by Inc. We were the 5th
Law Firm Startup Checklist
So you’re ready to start your own law firm? Congratulations! This is the beginning of many a success story in the United States. Yours might
9 Keys for Succeeding in Law School
One of the things that makes us effective marketers for law firms is that we work with actual attorneys on our team. So when we
Guidelines For Writing Effective Attorney Bio Pages
Consistently, bio pages are some of the most viewed and read web pages on attorneys’ websites. Why? Because bio pages are the place where prospective
How to Take Pictures for Your Website
When getting new professional photos taken for your website, it’s easy to assume that taking pictures for the internet is no different than getting pictures
2017 Law Firm Marketing Trends Report
We still haven’t found that crystal ball… But we do live and breathe this stuff, paying constant attention year-round to what’s happening in a rapidly
A Time For Thanks: Our Favorite Online Tools For Getting Work Done
Ah, it’s finally that time of the year again. The time when we can finally put aside our regular facades of ungratefulness (I’m talkin’ to
Client Review
"I cannot be happier with Gerrid Smith and Black Fin, and highly recommend their services."
- Seth Gladstein, Gladstein Law Firm
