As you know the world has moved into the digital age, and it has no plans of going back! This ever-growing world of technology has not found a limitation it cannot surpass. Information is so readily available on the web that it’s making the yellow pages and newspapers nearly obsolete. Instead of asking around town for a good place to eat or shop, people turn to their smartphones. They run a Google search or look up a video on YouTube. The newest way to search for information is social media (Facebook, Twitter, Pinterest, etc.) and more and more consumers are turning to these tools for information and to look for products. Seeing reviews and comments from people they know can be the deciding factor on whether or not they end up buying a product. This is also true for possible clients looking for a lawyer. Seeing reviews and friendly updates from friends will send new clients to you.
Here are some simple ways that you can use social media to promote you and your firm. You don’t have to have great technical abilities to use these ideas. If you don’t know how to do these, ask a teenager or do an online search and you will have plenty of information to get started.
- Q&A Videos: Take any of the questions from your FAQ section (or questions people frequently ask you) and record a 30 second video of yourself answering it on your phone so it can be posted. This small step will help instill trust in the possible clients, and it will humanize your online profile. It shows you’re not trying to market with an ad, but that you want to help everyone be informed and follow the right steps. You could turn these videos into a recurring project for your social media accounts.
- Pictures: Snapping a selfie with a client after a successful case could work numbers for your trust and engagement. Pictures of you working with your team or photos of your team can help as well. Seeing your face and who you really are can result in people trusting you and turning to you. Sharing what goes in the office makes you appear welcoming. This is especially helpful since most people don’t see lawyers as inviting and friendly; this first impression will work wonders for your image.
- Post: Maybe you’ve got an upcoming high-profile trial coming up, post about it! Let the people know! Or maybe you have received an award or a new certification — go ahead and brag about it. These posts can vary from an update at the happenings at your office, or a comment about content from your blog. Maybe you just have some insightful thoughts you’d like to share as well. Without posts, there won’t be engagement, and without engagement there won’t be any conversions to your site – and without conversions you won’t have new clients.
- Add your social media accounts to your smartphone or to someone on your team: Having someone readily available to reply, or post at any given time is essential. Often times, as you grow popularity, people will mention you and ask questions. Responding quickly with advice may bring that client in, as well as others who will see and recognize this interaction and begin to trust you. Being responsive is the main focus when choosing which devices to use and who to choose to handle the social media at your firm. Don’t pick someone who is already too busy. This would be better for an intern or secretary to look after during downtime.
- Sharing: Last but not least, you’ve likely made connections and networked amongst fellow workers, right? Why not continue those connections and connect on social media!? This is especially useful if you don’t have a blog post ready for the week. You can share a friend’s post if they’re in your area of practice or just general legal advice. Your friend can then return the favor by sharing your content. Sharing is a good way to reach a new audience and further increase your chances of converting new clients.
These five tips will get you started on building your social media presence online. If you aren’t already on social media, you’re already ten steps behind. People want information and they want it immediately, you need to make sure you’re readily available.
If you need help with your social media, content, SEO, or online presence in general, give us a call. At Black Fin, we can help you get the reviews and rankings you are looking for. We love to see our clients succeed by making a few simple changes. Call us today and let us help you get back on track!