November 21, 2017
Lately LinkedIn has turned into a hub of activity.
People are truly starting to open up to the personal side of business and it’s increasing engagement levels across the platform significantly.
This has created a lot of opportunity for anyone trying to increase their network, build a personal brand, or even generate leads for their business.
Today I’ll be sharing 3 easy-to-use hacks for increasing your engagement on the platform. It’s a quick look into what’s been performing well on LinkedIn so that you can start taking advantage today.
After all, if you’re sharing content on LinkedIn, you want people to engage with it!
Let’s do this…
Humans love stories.You can’t avoid it.
And furthermore, we love stories we can relate to or aspire to be in ourselves.
For this reason, LinkedIn posts that include stories receive a tremendous amount of engagement.
The best part is, everyone has stories. Both those of failure and success.
And the more dramatic, compelling, engaging, the better.
When you tell stories, and open up to your audience, they start to trust you more.
You become vulnerable, more human. And in a world where we are all sitting behind screens, it’s important to be as human as possible when we have the opportunity to do so.
Instead of another article or complaint about a recruiter, it’s extremely refreshing to read someone’s personal story regarding how they earned a raise, lost investor money, or learned a major lesson after getting fired.
You’re not trying to sell anything. You’re not even trying to sell yourself (not directly at least!).
You’re just being honest, open, and vulnerable.
Take advantage, you probably have a great story too.
Have you heard of this crazy stat?
“A Tweet that includes “Please Retweet” generates four times more retweets”.
Such a simple concept: intentionally encouraging followers to help you amplify your content.
Luckily, this works well on LinkedIn too, it’s just a bit different than asking for a retweet.
There are several ways that you can intentionally prompt engagement.
I’ll give you two examples, then let you get creative with it yourself.
Hot topics tend to cause discussion. There are quality arguments on both sides of the playing field and people love to express their opinions.
Many influencers on LinkedIn actively encourage debate in the comments by ending their post with something along the lines of “Agree or Disagree? or “What do you think?”
The beauty of this simple question is that it sparks debate which amplifies the LinkedIn content.
As we know of the LinkedIn algorithm comments are “worth more” than likes.
By focusing on them, we can amplify our content and reach the second-degree network. This means more impressions, likes, and debate!
One other example is offering something for free to your connections.
Have you written an awesome resource/guide, or created a tool that people would be dying to get their hands on?
You might not at the moment, but you may want to get started on it after reading this.
Regardless, consider offering it to your LinkedIn network for free…with one important catch.
Tell your connections to ask for the free resource, tool, whatever, in the comments of your post.
Write something along the lines of “Comment ‘Gimme’ and I’ll send resource X to you.”
As they comment, others will see it and comment as well, creating a referral-type formula of traction.
If your value proposition is great enough, you may have a shot at going viral, earning a lot of connections, and making a lot of people happy.
LinkedIn, like any social network, is all about connecting with people.
And I’m not referring to the “Connect” button!
The deeper you can get with your connections, the better.
In fact, the amount of phone calls and emails that have occurred from random connections on LinkedIn is a sign that the platform is working quite well.
It’s in this regard that you should actively promote others, whether they are a new acquaintance or an old friend or mentor.
Think about who has affected your work life, who has taken the time to help you, who do you aspire to be like?
A great example is the below post from John Doherty, where he calls out several people and thanks them for having such a positive impact on his life.
It may sound cheesy, but it’s a matter of asking yourself: “How can I pay these folks back? How can I show them that I appreciate all their help, their time, their wisdom?”
One of the best ways of doing is by simply promoting them.
Talk about an article they wrote, a recent achievement they experienced, or flip the switch and simply write a post about how they have positively affected you.
In a sense, this is a combination of telling a story and collaborating with others.
I’ve seen many articles that are a roundup of this idea.They actually call out people that have helped them in their career and cite specific events, similar to John’s post above.
Or they have written a helpful piece of content on their blog which mentions others and are taking the time to promote it on LinkedIn.
This is a great way to not only get more views from the network of the included person, but also drive a lot of traffic back to your original article.
Furthermore, you could do something as simple as an interview to promote someone’s knowledge.
What better way of saying, “This guy knows his stuff!”
It’s a great compliment to the individual and an excellent way to to build relationships, while also increasing engagement.
At the end of the day, a lot of success on LinkedIn comes from both genuinely engaging with others and taking the time to provide a lot of value.
This is the easy way to answer the question.
And it’s right, but it’s also a bit vague. I’ve started you off with three actionable tips and now it’s your turn to let your creativity take over.
You have knowledge of your industry, you have relationships with people that have larger audiences, and you have stories to share.
Start taking advantage of what you already have. Then focus on cultivating it to grow bigger.
Best of luck on your LinkedIn growth!